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Having Problems? Blame a Realtor!

I have a client, a Realtor, with a particularly hairy situation. This genuinely nice individual has managed to become entrenched in the …

Wicked Blog Gets a New Look!

Bear with me over the next few days as I work on the appearance of Yes, it’s still the same wicked …

Real Estate Websites Taking a Nose-Dive in Google

Well, it’s finally started to happen. I’ve been telling my clients for many, MANY months to be more careful with their use of gratuitous links and spamming the search engines (in particular Google) through these methods. I’ve been expecting the blast to happen in the last three or four rounds of algorithm changes for Google, and I’m honestly disappointed that it hasn’t happened sooner. But, that tide is now turning, finally.

Forbes Magazine BASHES Bloggers in November Issue

It’s interesting that the author of the cover story for Forbes Magazine this month should claim that bloggers are dangerously opinionated. I find it even more interesting that this writer entitles his article (in a fair and even-handed tone) “Attack of the Blogs!” which is illustrated with an (equally non-judgemental) image of a man being punched out by his computer monitor .

The author, Daniel Lyons, states, “Blogs started a few years ago as a simple way for people to keep online diaries. Suddenly they are the ultimate vehicle for brand-bashing, personal attacks, political extremism and smear campaigns.” Hmmm… Now THAT’s a fair, even-handed, and balanced and position, wouldn’t you agree?

This article is, in essence, Lyon’s own “smear campaign” against bloggers. So, is this yet another case of “do as I say, not as I do?” Methinks so. I didn’t warm up to that approach in my youth and I’m even less likely to warm up to it at my current more…

Search Engine Optimization (SEO) for Real Estate Sites

Warning… the following is a RANT… with a few useful tips.

Overall, I love working with real estate agents. They are great clients, willing to try new things, and my own clients tend to be rather tech-savvy — or they want to be tech savvy — and are willing to learn. That’s all well and fine. It makes me happy.

But when they come to me after an "SEO expert" has reworked their index page and "bumped up" their rankings by skewing alt tags into a useless dumping ground for keywords, when a list of totally unrelated links appears at the bottom of the page (that just happens to be full of keywords), when there is no text, when they believe that a flash intro won’t hurt their rankings, when they opt for images instead of text, when they assume that it has to be ugly to spider well, or pretty to capture the visitors eye (without content) — I simply want to scream!