Currently browsing tag

reputation management

Having Problems? Blame a Realtor!

I have a client, a Realtor, with a particularly hairy situation. This genuinely nice individual has managed to become entrenched in the …

Forbes Magazine BASHES Bloggers in November Issue

It’s interesting that the author of the cover story for Forbes Magazine this month should claim that bloggers are dangerously opinionated. I find it even more interesting that this writer entitles his article (in a fair and even-handed tone) “Attack of the Blogs!” which is illustrated with an (equally non-judgemental) image of a man being punched out by his computer monitor .

The author, Daniel Lyons, states, “Blogs started a few years ago as a simple way for people to keep online diaries. Suddenly they are the ultimate vehicle for brand-bashing, personal attacks, political extremism and smear campaigns.” Hmmm… Now THAT’s a fair, even-handed, and balanced and position, wouldn’t you agree?

This article is, in essence, Lyon’s own “smear campaign” against bloggers. So, is this yet another case of “do as I say, not as I do?” Methinks so. I didn’t warm up to that approach in my youth and I’m even less likely to warm up to it at my current more…

New wave in advertising?

While cruizin� along across the Internet recently, I found an example of a whole new breed of advertising — it is to television and online advertising what blogs are to newspapers and online articles. It�s personal — plus, it�s super-polished.

George Masters, a high school teacher in California, has developed a cool little retro "commercial" for the new IPod mini — and this little "fansite" piece is quite clean, crisp, cool and … well… better than most of the commercially produced stuff I’ve seen lately.

And the pundits are going wild… and it struck a marketing chord with me�