Keyword Tools and Tips for Real Estate Websites

You have learned about the importance of metatags and contextual keywords and are now ready to select a handful of your own. Would you like some help with the project?

I’ve assembled a list of resources to help you keyword your website by first researching keyword popularity. Since most tools only evaluate the popularity on a single search engine, you are going to need several to get a well balanced picture.

You should also remember that your content will drive traffic. If you offer helpful, entertaining and well-written information that your niche market seeks, you will gain readership. Adding keywords and keyword phrases will get you in the search results, but may not secure visitor loyalty. You need a sticky site that gives good information.

Now, back to the keyword portion of this equation…The obvious keywords in real estate are the hardest to secure. For instance “Lexington Real Estate” and “Lexington Homes for Sale” are highly competitive words. Adding local aspects will help narrow it down “Lexington Kentucky Homes for Sale” — but not by much.

Aside from the legitimate sites (read: ethical), the black-hat SEO and “smammy” sites tend to target and secure high spots for those terms (although they fall off that horse as quickly as they jump on).

Niche Deep!

The best approach? Niche your keywords in the same way you niche your services. If there are 500,000,000 searches on Google per month for “Your city Real Estate” and you are on page 40, you will get fewer visitors than if there are only 50,000 and you are on page two for “Lexington Kentucky Condo Communities” (and you specialize in condo communities).

But, if you are seeking a specific portion of that market, you may want to target “Pet friendly condo communities in Lexington Kentucky.” This may only result in a monthly search volume of 1,000 – but if you are number one on page one — you will have a shot at ALL of those!

Search Engine Savvy
The same logic applies to search engines. Yes, Google is king — to the tune of 65% of all searches, according to a recently released report by — but they are not the ONLY search engine.

You will get more qualified visits if you rank on page one of a smaller search engine than if you are on page 40 of Google. So, play the numbers!

No, you can’t ignore Google — but it’s no use to become obsessive when Google does its regular “dance” and your page one results drop off the face of the earth for a few weeks. Stuff happens.

The other search engines are a bit more “stable” — but only because they don’t constantly tweak their methods to improve the service to Internet search users.

Tools You Can Use

Now… the tools for keyword popularity (and remember to check the numbers and try to OWN a few well-targeted, but less popular searches — especially if you are trying to boost a new — or floundering — site).

Online Options:

Tools that are resident on your computer:

  • Good Keywords – Free download (“souped up” paid version also available) without loyalty to a particular search engine. Uses Overture, Yahoo!, Ask and 7Search.

Paid Option:

And if you want to do a bit more research and get questions answered on keywords and other SEO topics, go visit the beginner-friendly SEO forum at

(Remember: Avoid “tricks” and “gimmicks” on your website. Instead, opt for interesting information and interactive features that your ideal clients and potential clients will seek to secure your position as the helpful local expert on your niche.)

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