Writing the "wicked" way

I’ve been looking for the perfect word processor for the Mac for quite some time. When I first broke free of MS Word, I was loving the open-source community and I was all about OpenOffice.

Then, when I made the jump to Linux, I simply adored Abiword and wondered why I had dealt with the bloat of Word and even OpenOffice for so long. (I still use Open Office for other features, but don’t like waiting for the launch for a word processor.)

When I went to the Mac platform, I traded in my OpenOffice for a Mac-specific version of the same called NeoOffice. Frankly, I got tired of waiting so long for it to launch to jot down the idea that I was trying to wrestle, so I started looking for faster options. I looked at Mellel (which was reportedly a favorite of many writers). It came in one of my MacUpdate packages, which pleased me. I liked it ok. I used it for quite awhile. But it always seemed to be a bit lacking. Couldn’t quite put my finger on it, but it wasn’t exactly what I wanted.

I considered getting one of the “blackout” programs that turned the full screen into a writing surface without any distracting menus or pop-ups. I test drove a couple. WriteRoom (with the Windows version being DarkRoom) and even got the iPhone app for WriteRoom to try that one on the fly. Neither worked as I had hoped, I needed it to do a bit more than just blacken the screen for $25, so when the Mac trial ran out, I left it.

I also started looking into notes options that would launch quickly… something like the notepad gadget on Windows… but something with a bit more umph. From there, I discovered TextWrangler, TextEdit (which came with my Mac), and even played with Stickies (also came with the Mac) and a dozen or so others, all in an attempt to find a quick way to keep up with my notes.

I gave up finding the perfect tool(s) and hobbled along, busy with all the other balls I was juggling. Finding these holy grails joined the mass of items on the “I’ll get back to it” list. I find that locating the perfect tools (software) on a Mac can become a full-time hobby all by itself. There are so many options! There are dozens of options that I tried that didn’t even make it into the top contenders list.

But, recently, I found my perfect option. I have a four-pronged approach to the office suite thing – one is for quick notes on my Mac, one is for word processing and “darkening” my distractions, one is for full featured word processing (which I seldom touch these days) and one is mobile.

First, I have a quick-launching multi-note system in XPad. It offers a quick way to get the thoughts down and to make lists for specific projects, ideas and writing projects. It also offers a “slide out” list of all the mini-documents contained therein. It offers cool tools like fonts and highlighter and color options without cluttering the interface with more stuff than I need or want. XPad launches when I turn on my Mac and stays “at the ready” for me to use. And, it’s FREE!

Second, I have Bean. Bean is an oddly named, but beautifully built word processor that launches quickly and handles 90% of what I need. In addition to being there in a couple seconds (literally), it also offers bullets, formatting, highlighting and several advanced features. It even offers a “full screen” mode that blacks out the rest of my computer and helps me to concentrate on the business of writing. I changed the blue background with white text to the retro black background and electric green type of my youth. I love it. LOVE IT. And, it’s also free.

I keep a copy of NeoOffice on my machine, although I seldom launch it for anything other than the spreadsheet app. I don’t really do much with advanced features like mail-merge and the like, so I don’t need those “hefty” features because I don’t do admin work. And, I don’t want to sit and wait. I hate waiting for a program to launch. I despise it.

On the “mobile” front, I absolutely adore that feature-rich note system in Awesome Note for my iPhone. I love that it’s wherever I am, and that it’s able to sync with Google Docs — even the Google Apps version! So I can backup and restore my notes from any location. It’s richly textured and as graphically beautiful and visually appealing as it is functional. I may like bare-bones programs on my computer – clean and crisp is fine there – but on my iPhone apps, I expect beauty. I can’t explain that, but the graphics (even the icon for the app) seriously affects how often I’ll use an app. I’m iPhone shallow, I guess.

I’m a writer by trade — mostly a content and marketing writer for my clients. I write, do web work, and SEO submissions. That doesn’t take much word-processing power. It takes a little knowledge and a lot of creativity — and the ability to capture the creative sparks when they fly. I find that having to wait for my software to launch actually discourages my productivity. If it’s a quick launch, I’ll add a thought or an idea on the fly. If I know I have to sit and wait for it to launch — even for an additional 5-10 seconds — I think, “Oh, I’ll just remember this and jot it down next time I’m working on that.”

The fact is… I don’t remember and I’m not patient. I’ve quit trying to pretend that I will or that I am. I know my foibles and I now find the tools I need to work around them. Resistance is, after all, futile. It’s particularly so when fighting my own nature. These tools make my life better and my business stronger and for under five bucks, I have them ALL.

Even in this economy, that’s a GREAT deal!

It’s been awhile since I’ve posted a rant. So, if you want kindness or technical assistance this is not the post for you (use the search box to find a less angsty post on the topic of your choice.)

If you like a good rant… you are in luck!

I have my roots in media. One of my most enjoyable, challenging and rewarding professional stints was as a reporter and later as a managing editor of a small newspaper. I ponder that time of my life fondly now (in my dotage) and wonder at the amount of energy I had to do all that way back when. Gee what I wouldn’t give for some… even just a little of that now!

Today, the written word is my favorite tool and past time and passion. I think it always will be.

But what I see in the media now absolutely curls my toes (and not in a good way!) There is no relationship between truth and what is written in the mainstream publications. Particular offenders are local newspapers and television newscasts.

Larger papers, assumed to be more reserved with stories more carefully crafted and with a team of fact-checkers on staff, are now slinging sensationalism too. It used to be that I avoided even looking at the “weekly” rags at the checkout line at the grocery store. I’ve NEVER purchased one (nor do I ever intend to). But today, even the local papers use those same reporting “techniques.”

If I had been the editor when some of the recent news stories were submitted, some reporting “heads” would have rolled. I would have benched them or fired them. Period. There’s not even a half-hearted attempt to get facts right in “news” stories…even to the point of the basics (who, what, where, when, how)… even THESE they get wrong.

As far as reporting voice and tone — it’s more like a Stephen King novel than a report. A reporter, people, is supposed to REPORT — hence the name. Capture the reader with your headline, sure, but tell the facts in an unbiased and well researched way in the body.

There, I said it.

A writer of FICTION gets to make it up and “fill in the blanks” between the missing bits of reality strung together for entertainment purposes. This type of writing is not reporting. See the difference?  If you have an opinion, it belongs on the OP/ED page — not on the front page.

If you must create stories (which isn’t a bad thing… at all… so long as you don’t try to pass it off as truth) — then write fiction. As a fiction writer, you can play free and easy with the facts as much as you like. It hurts no one. It’s not unethical or immoral then. Then, it’s properly seen as entertainment. Then it’s fun.

And if you are an news editor, and you are letting this half-baked crap be sent to the press you should be ashamed. Where are the Publishers, to fire the editors who don’t fire the reporters for this shameful work product?

Does life not have enough real drama? Must more be created by our “news” outlets? Are the traditional, once respectable, news venues so desperate to hang on financially that they have sold out their rightful role as the watchdog of our society just to sell a few more papers? Are the continuing education classes for journalists now being sponsored by The Enquirer?

How disgusting I find it all.

iTalk Recorder – by Griffin Technology

A mobile writer’s best friend. I’ve fleshed out plot sequences, brainstormed settings and traced historical information for my characters using this app while driving down the road. Maybe not recommended, but alot better than trying to write down that amazing idea that always seems to occur when I have my hands at 10 and 2 (or 9 and 3 if you are younger). This app has a great big easy-to hit record and stop button. You can name the file later (if you are driving) and transcribe it at a later date or wi-fi it to your computer when you get back to the office. It permits continuation of an existing recording and has a choice of sound qualities. I’ve tried four of these types of apps and find this one to be the best, most clean cut of the group so far. Great app and the price couldn’t be better: Free!

WriteRoom – by HogBaySoftware

A distraction-free, basic black background with white type text app (landscape-keyboard-enabled for faster input). This tiny version is based on the desktop program WriteRoom by hogbaysoftware.com. The iPhone version offers support for multiple ongoing documents and basic statistics (number of paragraphs, words, characters) in a couple taps. You can also backup your work with a couple taps by sending yourself (or someone else) an email copy.($4.99)

TextGuru – by Brancipater Software

An easy way to file-share your works in progress and reference materials between your desktop and your iPhone. You can view HTML, Images (.jpg, .png, .tga., .tif, .tiff), PDF files, PowerPoint and Word documents. You can edit text files (but NOT Word documents). Text files can be saved in multiple formats including: .txt, .html/.htm, .php, .js, .c, .h, .cpp, .m/.mm, .pl, .py .taskpaper, .rb, .ja/.jar, .bin, and custom file extensions. Nice extras include cut and paste, find and replace, revert to last save (undo) and user-designated autosave timer.You can see file attributes including most recent modification timestamps, encoding and size.

TextGuru also offers multiple fonts, four background colors, multi-document search, basic statistics (paragraphs, words, character counts) and email for instant backup to your inbox when you are out and about. You can also submit your file to Pastie.org and Sprunge. For programmers, the TextGuru’s view as a webpage option is really nice as well. Although you can view most documents in both landscape and portrait formats, you can only enter text in portrait (unfortunately). If it did have a landscape keyboard, it could replace my need for WriteRoom. Maybe the developer will address this in the next update. ($4.99)

Margins – by Architechies

Offers a great way to keep all your notes on books you are reading (or are using for research) in your favorite all-in-one device. Email backup is offered for the notes on any individual book and it’s ISBN enabled so just a few taps (the ISBN number) will auto-fill all the information about the book for you. I wish this had a landscape keyboard option (maybe the developer will add that in an upcoming version.) It would also be nice to have a way to take a photo of the passage and manually “highlight” it in the app with a touch, rather than having to type it all in before making comments/notes on the printed text. ($3.99)

iStop WritersBlock – by Lab013 Studios

A fun little “muse in a box” concept for your iPhone with plot ideas, inspirational quotes and writing challenges for the creative writer. I hope this developer continues to add new plot and challenge ideas. It’s not a workhorse like some of the other apps, but it’s a cool writer’s tweak for a buck. ($.99 – until the end of November as a special for NaNoWriMo).

Idea Generator  – by The Directors Bureau

Cool little shake-it-up mix and match word phrase program. I didn’t really care for the words that came with the program — they were too far out — but I love the fact that I can add my own to create some interesting mashups of current topics, ideas and actions for a work in progress. Makes me look at some of the standard ideas in unusual ways. Fun, cheap, cool. ($.99)

Stanza – by Lexcycle, Inc

I’ve reviewed and raved about this iPhone Book Reading app before, but for the writer on the go, being able to load up reference materials to read while out and about is a great boost in the value of the iPhone for the writer’s toolbox. (Just wish my Palm ebooks .PDB files would work on it.) Price, as always, is free!

Names – by Richard Wilkes

Name randomizer gives you the choice of four male/four female names on a single iPhone screen. Refresh button gives you a whole new list. Rinse, lather, repeat. Great way to get out of the rut of using the same types and flavors of names for your characters. Besides being an inspiration for character names, it’s fun (at least fun for a writer… in that twisted kind of a wordy way that others will never understand). ($.99)

My Baby – by irona.com and vensi.com

This app offers the ability to search based on meaning, or by letters of the alphabet. You can select from female or male names and you can save the “contending” names in a My Names list. The My Names list is a one-touch operation and is extremely helpful when you are sorting through all the possible options. Do note that the Origins search doesn’t appear to work properly — but the resulting names from other searches does offer origins information. Free.

Wikipanion – by Robert Chin

No writer should be without access to Wikipedia. Period. There are a slew of Wikipedia apps out there and I think I’ve tested most of them. This one is free and is bulletproof (doesn’t crash or report “server” issues), unlike many of the others. I may invest in the plus version of this one to be able to download items in my queue for offline browsing at a later time. That seems like the best option for this resource. One app offerd in the app store downloads the whole wikipedia on your device, but I think that’s a bit of overkill (and eats space I need for other apps and stuff!). The online only versions (which is what the free version is here) sometimes is amazingly slow on cell signals. (Free/$4.99 for Plus version)

Still Under Investigation:

Dictionary/Thesaurus

I’m still holding out and hoping for the Complete (not Concise) Oxford and the full, unabridged Oxford Thesaurus. I’ve texted several free and low-cost versions and will continue to use WordBook – Dictionary/Thesaurus combo ($7.99) by TranCreative Software and Dictionaire: The Simple Dictionary (free) by Hampton Catlin until I find my killer options on these two essential resources.

Organization/Data Management

Capturing the snippets of infomation and ideas in one central location is a challenge. Doing it while mobiel is even more challenging. I’ve dedicated one homepage to just writing apps and resources. I’m also evaluating iDB Datamaster by Evince Technologies, Inc (with a section my databases dedicated for use with writing projects) to see if that organizes or unnecessarily complicates the process. I’m simultaneously testing 44 Jots by Shaila Klosterman of Infofission ($.99) at the moment to see if the multimedia options there are a help or a hindrance to my creative process.

Quotes Apps

I like Daily Quote by Miron Vranjes (free), but would like to not be limited to a single quote, since I tend to binge on those little granules of wisdom at any opportunity. It does offer the ability to save favorite quotes, which is nice and one-tap lookup of the person quoted in Wikipedia, which is also pretty sweet. I’d recommend it for those one quote a day types. It works well.

iQuotes free by Danile Perez has beautiful backgrounds and lovely quote selections, but they are often extremely difficult to read, which distresses me and makes me squint. It also makes me angry whenever I try to read the quotes and have to squint to do so. Squinting makes wrinkles. ‘Nuff said.

iQuote by Gihad Chibb ($1.99) offers over 10,000 quotes on a beautiful, easy-to-read interface, the option to read by category and author… and ability to add your own quotes. SCORE! You can also save your favorites and email quotes and rank your quotes.

Today is the end of November 2008. I have managed (with this post) to log a blog every single day of the month, as I committed with my participation in NaBlPoMo. Even when I was under the weather for several of these 30 days, I managed to blog a little. Yea, me!

But, I didn’t do as well toward my commitment for NaNoWriMo. Despite my several thousand words this month, I didn’t come near the 50,000 I had hoped to log. (Epic Failure!) Alex didn’t get hers logged either — but pressuring her to write was taking all the fun out of it for her, and that seemed counterproductive.

We did both manage to get started on a novel, albeit a less than prolific start. We plan to continue our work on said books… so at least we managed that much.

I may try again next year to participate in the Novel Writing Month. Hopefully I’ll be finished with the current effort by then. We shall see. I don’t know if I’ll do the blogging month commitment next year. I think doing both in the same month isn’t the best choice I ever made.

As far as the rest of this year goes, I’ll probably be blogging alot less during the last month of the year and spend my time trying to close out client accounts and close out my business books for the year.

I missed the Thanksgiving holiday with my family, since I (selfishly) wanted to keep my illness to myself. So I’m really looking forward to spending time with my family though the Christmas season.

For now, as I wind the blogging frenzy down a few notches, I wish you and yours an enjoyable remainder of 2008!

A friend contacted me last night with a quandary…

He wanted to learn to write with a bit more passion. He felt his style was more journalistic than persuasive. He asked if I had any pointers.

So, at midnight, during a 15-minute-cross-country-guerrilla-approach-to-writing session, we covered the following basics:

Grab them with the title

If you don’t pique the audience’s interest with the title, they won’t read any more of your story. Tell them in a quick, pithy style why the rest of the story is something they need to know. Advertise what’s in it for them or intrigue them.

Example:
Change the boring title, “The Current Economy’s Downturn Impacts Designers and Fashion Entrepreneurs in New York”  to “NYC Designers Weather Economy With Style!”

Starting out

At the top you summarize what you are going to say and ask the “w” question that your writing teacher never told you “Who gives a …. a…. hang?” (*Yeah, that works*) Tell them first why it matters to them.

You can’t give away all the information at the top because all the information isn’t contained inside your story. Online, the tentacles and supporting information will go out to hook other webpages.

After the first “w” question, THEN you go on to the classic “Who, What, Where, When and How” of the story.

Break down paragraphs

In standard writing, meaty paragraphs are a good thing. Paper likes large chunks of gray space. The web doesn’t. Online you should:

• Use short paragraphs
• Trim up your sentences
• Make your writing easy to scan

The shape of content to come

Forget what you learned in school and ditch the “reverse pyramid.” Writing is not a simple linear practice online. You don’t skip along from most important facts to least.

Think of your story structure more like an egg; less pointy, more rounded and appealing. The title is your hook, followed by a general statement that summarizes the story. Fill in the “yolk” with details and examples. Add links and sprinkle liberally with bullets to capsulize the essential points. Conclude with a summary.

On the web, content gains depth and dimension through diagrams, graphics, inter-textual links to related outside resources. This doesn’t happen in the lead paragraph. It happens in the middle.

Be conversational

Stilted, sterile language doesn’t work. Your visitors want a comfortable way to absorb information. If you don’t provide it, someone else will. Readers need clarity with warmth. They seek knowledgeable, easy-to-digest resources. Humor is worth bonus points.

The mantra in business used to be “keep it professional.” Internet trends have encouraged us to “keep it personal” online and find ways to bridge the geographic distance by decreasing the psychological and social distance between individuals.

So, speak to your audience the same way you would speak to a friend. Use natural word choices and tone. Let your personality shine through. After all, that’s what will keep them coming back.

When writing for the web, hook your reader with a title too interesting to ignore. Answer the first “w” question right away and tell them the gist of what you plan to say. Answer the five standard questions (who, what, where, when, why and how) and illustrate them with examples from additional resources. Then summarize the article and bid them farewell.

And, yes, amping up your web writing really can be this easy!

(photo courtesy of kesh of morguefile.com)

I’m not sure if I can do this NaNoWriMo thing and maintain any sense of dignity. What the HECK was I thinking to take that on when life has been such a challenge lately? And to let Alex commit to 25K words? Did I have a little mini-stroke that night that rendered me temporarily without any common sense?

Already Alex has told me that writing isn’t fun anymore, it’s more work than anything else. I’d have to agree (although I resist the urge to tell her). I’ve quit hounding her, after all… if I manage to take a talented writer-in-the making and turn her against writing, I fail. (Epic fail.)

So, I’ve looked at my own puny word count. I’m not saying that I’m throwing in the towel yet. But I didn’t anticipate the vBlog project (cool thing, more on that later), or the stuff that’s happened in my personal life, or the work load with one of my clients that has required so many off-site days of late when I said I’d do this.

Do I sound whiny? Maybe that’s because I am.

I also signed up to write a blog a day and I’m beginning to think that’s more my speed. Blogging, I can do. Heck, if I could add my word counts in from the blog, I’d proabably be much closer to my goal!

My issue is that I’m not “stuffing my editor in a closet” when I can take the time to sit down and actually write. When I write… that’s when she really comes out to play.

She’s a witch.

She whispers things like… “should that character really be from Mexico? What the heck do YOU know about Mexico, you can’t even remember your Spanish from a decade ago. Some star student… if you had to order your dinner in Spanish, you would starve.”

She says, “Shouldn’t you be spending this time on actually EARNING a living?”

She says, “Gee this room is a mess, wouldn’t it be easier to write and to be creative if you swept the floor first?”

“I’m hungry,” she moans, “I need to pee” and makes *swisshhhh* sounds until I need to go too.

“A good mother,” she leans toward me conspiratorially, “would spend this time with her daughter. They grow up so quickly, you know.”

She taunts, “Write what you know. REMEMBER?!?! So it should be female, single, middle-aged, and chubby who never gets enough sleep and dreams of being a novelist. After all, that’s what you REALLY know, isn’t it?”

Then she slumps back in the velvet chair beside my desk and crows, “Who are you fooling?”

Cross-legged, balancing her impossibly pointy red high heel shoe on the edge her right big toe, she declares, “You aren’t THAT kind of writer. You, my dear, are NO novelist!” Then she cackles like that was funniest thing in the world, until she’s rendered breathless… grasping for air and holding her sides.

Secretly, I hope she dies.

I push a few of the almonds from the little pile on my desktop toward her, hoping she pops one into her mouth and chokes on it.

(photo courtesy of dmscs on MorgueFile.com)

Need a practical, median priced gift for your favorite artist, writer or student this year? Know someone who would benefit from a GTD command post that would fit in a pocket or purse?

Maybe a little bitty notebook could be the cornerstone of your gift giving season (you save money if you buy in bulk!)

My own love affair with the Moleskine:

Despite my love of Moleskines for everyday use, I really appreciate the artistic side of things where these little gems are concerned. I enjoy them so much that I’ve been collecting some sites that show off the best illustrations, hacks and accessories for the little volumes.

I know that they now make smaller and brighter colored versions (Volant versions). I just got the email yesterday. It’s pretty fresh news. But, I’m a traditionalist when it comes to my notebooks.

I’m not saying I won’t try one of the tiny ones — it looks like those may represent a “can’t help myself” episode in full force. Gee, I love paper and pens and pencils (Oh. My!)

Newfangled colored and flexi-covered versions aside, today I’m going to share a few cool things with you, fellow classic Moleskine lover. And these things can make a notebook into a token gift or an amazingly rich gift… depending on how you play it.

Moleskine Art:

Some ideas for the artist in your life. Select a Moleskine Small Sketch Notebook (pocket-sized) and add a high quality graphite pencil set and art erasers. If you are particularly fond of this artist, add in a lust-worthy water color pencil set and/or travel watercolor brushes or professional quality colored pencils to create a portable art studio.

Smashing Magazine’s Collection of Moleskine Art
‘Skine.art – a site dedicated to the decorated moleskine
Flicker Hive Mind collection over on FivePrime.org

Hacks:

A writer’s Moleskine Hacks – Mikes version from 2004, but still quite applicable (and I use the writer’s tools PDFs printed out and glued into my own). Add a package of post-it tabs, brightly colored index cards, a fabulous pen (I highly recommend the Namiki Vanishing Point Raden if it’s in your budget. I swear by mine.) You may prefer to opt for a high quality mechanical pencil, instead. Be sure to tuck an Amazon.com gift card in the pocket to support their reading habit. And dedicate it to the writer on the inside cover. No writer likes to be caught out without a place to capture ideas. IMHO, there’s no better, quicker, easier tool to capture those thoughts on the fly than a properly outfitted pocket-sized, ruled Moleskine notebook. Leather covers are nice too (see below.)

GTD Moleskine Hack for Students – Great gift idea! This How-To printed out with a brand-spanking new Moleskine, a good no-skip pen and a mechanical pencil, a few Post-It tabs, a package of index cards, a large rubber band and an eraser. Add a funky, properly sized sticker and tuck an “emergency $20 bill” in the pocket alongside a prepaid calling card and you have a “to die for” gift that will actually be enjoyed and appreciated.

Accessories:

Want a beautiful, handmade leather case for your favorite notebook? Try Gfeller Casemakers.
Want one that’s got the midas touch, and is made to order? Try Sojourner Leatherwork

To whet your appetite for bitty notebooks:

If you aren’t already a convert, learn more about all things Moleskine over on Moleskinerie. Those of us who are already in love with these little notebooks will wait, we are patient. It’s only a matter of time before you join us in our addiction.

Logo courtesy of nanowrimo.org

I wanted to accept the NaNoWriMo (National Novel Writing Month) challenge last year, but I decided to do NaBloPoMo (National Blog Posting Month) instead. I found it challenging enough just to come up with a post for every single day in November, but I did it.

I was so proud of myself!

This year, I’m going to do both! And, to make the pot a little sweeter, my 10-year-old daughter is going to be joining me for the National Novel Writing Month youth challenge. When we went to sign her up on October 30th, the youth NaNoWriMo site crashed from an overload of traffic. Now THAT is a good sign! I love it that so many young people are interested in writing.

So, for the next thirty days, she and I will be hammering out 25,000 and 50,000 words respectively. She’s so excited she’s giddy. I can’t say I’m quite that exuberent, but I’m quite pleased with the decision. I may change my tune at the half-way point, but for now, I’m really looking forward to the prospect.

Juggling my blog, my work and NaNoWriMo will probably make for an interesting month… but as a client of mine recently stated… I can do anything for 30 days!

I’ve been trying to outline the plot on a novel that’s rattling around in my head for the past couple of months. Now… I am going to take the leap and just pound it all out. It may be good, it may be bad. It doesn’t really matter. Either way that first draft is going to be done..

50,000 words or bust!

It’s amazing how complex life can become. Writing, it seems, is more difficult every day. I love to write, but whenever I sit down to do that (especially creative writing) I find myself torn by the constant dings of this program or flashing notifications of that one.

Sure, I should be more disciplined when I write. I should ignore all that noise. I should be able to just mentally turn it off — but I can’t.

Alternatively, I should be able to physically turn off all the distractions, disable the notifications, log out of all the programs that clamor for my attention before I even begin a serious attempt at writing…

But I won’t. I don’t. It’s too much trouble. Besides, once I’m finished, I’d have to go back and try to remember everything I turned off and flip it all back on. What a hassle. So… I tell myself:

“Maybe it’s just better to wait until things are quiet to write. Now’s not really the best time… later I’ll be more focused…”

And that’s how the writing I really want to do never actually happens.

Now, I have a way to do it all — keep all my techie stuff up and working and have a clean slate to do my writing without distraction. I’ve looked at several of the “blackout” programs that take your stuff off-screen and give you a blank slate for writing.

Most of them look like one of the old computers my father built in the late 70s and early 80s. So, there’s an attractiveness for me to that black background/green text look. It reminds me of the Multi-mate program I used when I was first hired as a reporter at the newspaper in St. Mary’s County, MD.

So, it has some sentimental value and a offers me a reminiscent feel that others may not enjoy.

Today, I tripped across one that was free! And it’s multi-platform. So no matter if you are a Mac user, a Windows buff or a Linux fan — there’s a version for you. You can change some of the colors to fit your own preferences and there’s even a PDF Manual available for those who need to know everything about a program.

This writer’s tool is called JDarkRoom. Check it out for yourself.

It’s not really a word processor. It’s not going to tell you if you have spelling errors or grammatical issues. It’s basically a typewriter — a distraction-free environment for those who take writing seriously and need a place on their computer to slip into the creative “zone” for a few minutes… or a few hours.It delivers your writing in a plain text file that you can then import into a word processor for editing, spellcheck and format tasks.

Personally, I find it terribly alluring. It’s already got a place of honor on my iMac’s Doc. I love it.

I have been listening to Garrison Keillor’s The Writer’s Almanac Podcast for over a year now, but I’ve never shared that information. I find that when I’m looking for some “writerly” inspiration, it’s a perfect springboard.

The podcast is only a few minutes long – I keep about 6 months worth on my iPhone at all times. It’s not a daily offering, but it’s close to daily. It usually gives a couple of fantastic quotes, a biography of a writer and sometimes even a short poem.

If you would like something interesting to listen to on your way to work, or when standing in line waiting, check it out on iTunes. It’s supported through brief advertising statements at the beginning/end and is brought to us by American Public Media. (You can also subscribe to the RSS feed by visiting The Writer’s Almanac Website.)

Worthwhile way to spend a few minutes each day.

This was sent to me by my friend across the pond, Bronwyn Robertson a London-area Virtual Assistant. It was in relation to my new, deeper dedication to niching my business. It couldn’t have been more timely (or more humorous).

Watch a video that offers the "Cure" for Writers

WickedBlog went a little “dark” for a couple weeks while I got my collective *ahem* stuff together and made the transition from the long-held WickedWordCraft.com to my new, more narrowly focused and less “freeflowing” site, WickedWriter.com.

I could no longer juggle all the things I was trying to do with my life — business and personal. So, after a couple months of spending every spare moment (and some that weren’t really spare), I’ve revamped things.

I’m no longer offering marketing services or tech support or the dozens of other things I offered incoming clients. I have a few (literally a handful) of long-term clients for whom I will continue to offer the services they have come to expect, but any new clients I accept will be those seeking writing services.

I have a great network of RemoteProfessionals that I can call on to provide the other types of services any client may need. It’s an enviable network to have and I’m going to use it more thoroughly.

I’m a writer. It’s what I do and what I enjoy most. It’s where I shine and where I find my bliss.

After all these years of advising clients, I’m finally following my own advice. I’m trimming down, niching hard and doing only what I really enjoy. I’m no longer building my business… it’s built. I’m no longer interested in making more and more money — that is no longer my definition of success. I just want to make “enough.”

What pleases me most now is the concept of having more time, not more money. They say you can either have time or money, but you can’t have both. I disagree. I think you CAN have both — as long as you are balanced and reasonable in how you define wealth, how many “toys” you need to be happy, and how well you spend the time you have.

So, welcome to my new philosophy!

I’m keeping WickedBlog to do what I’ve always done — write about everything under the sun that intrigues me. My business site is ALL business and is all about the business of writing. If I’m not working for clients, posting to my blog or networking online, I’ll be spending my time enjoying my life, watching my youngest become a young lady, sleeping more than four or five hours a night and maybe even getting some much-needed exercise. (Hey, it could happen!)

I’ll be posting regularly here on WB now that the new site is finished. My old site will be taken down September 1, just shy of the six year mark of doing business under that name. And next year will mark the TENTH year since I started offering services online. TEN YEARS! That amazes me.

I’ll still be practicing “Wicked WordCraft”… I’ll just be a WickedWriter while doing it.

I’ve been juggling a business site and this blog site for YEARS (along with a couple other specialty blogs that have come and gone along the way). I was also blogging over on Active Rain for quite some time and I’ve recently picked up a bit of involvement in Facebook and Twitter (I just LOVE twitter!) and I’m getting more involved in Linked In and more interested in Squidoo.

As a result, I’ve started dropping some of the “balls” I try to juggle. My business site has not been updated in ages. That’s pathetic. I’ve quit doing submissions over on Active Rain (since putting them on my own blog and putting them over there causes duplicate content issues and I don’t have time to do both right now). I’ve not even been doing much blogging for RemoteProfessionals.com lately.

I’ve also determined:

• Research required to stay in step with all the latest in online marketing trends is time intensive and goes far beyond what’s required to write targeted, SEO-friendly web copy
• Successful online marketing hinges on two things: excellent, relevant copy for organic SEO ranking and intuitive navigation that makes it simple for visitors to get what they need quickly and easily. The rest is all black hat/white hat stuff and changes from hour to hour
• Splitting my concentration between multiple sites and services keeps me in front of my computer too many hours a day and my participation in the social web model needs to be managed more effectively
• I spend too much time staying on top of the latest in technology, encouraging clients to regularly call on me to serve as tech support – not a service targeted in my business model, but one that just happened
• I don’t want to maintain two “main” sites, it’s giving my marketing a split personality (and me a headache)
• Branding one URL will be more effective and easier than branding two, even if it makes me slide backwards a bit in Google while I get it done (and a few months thereafter). Howdy, sandbox!
• The overall SEO benefits of combining my blog with my business site are compelling

On the down side, moving my business and blog sites to another domain will damage the branding I’ve been building since 2002, when I switched over from my first business name to my current one.

Gradual changes

Being the “go to” person for a slew of clients is great for the ego, you are constantly in demand, constantly on call — but it’s hard on anyone attempting to have a life. It gets old quickly, and I’ve been in this business for a lot of years now.

I’ve been trimming my client list for the last year to offer better service to fewer clients. I’m now ready to try taking on writing project work. Until now, I’ve avoided “project” work. I preferred to build relationships with my clients. I treasure those I’ve built — both past and current.

Over the past couple of years, I’ve started sending my own favorite clients to other providers for services that aren’t my specialty. At first, that was scary. “What if they don’t come back?” I wondered. But I’ve not lost one yet.

This approach offers a better service to my clients, makes me the resource person for the services I don’t provide, allows me to help other outsourcing folks to gain access to fantastic clients, builds my professional network, and reminds my clients that I’m doing what’s best for them — even if that means referring them to someone else.

I want to keep my favorite long term clients through this transition and will only be trimming one or two more from my new better-sized list. Accepting project work will help me continue to expand the writing portion of my business — and writing makes me happy.

Sweeping changes

So the time has come to make some pretty drastic changes in my business model. I enjoy writing more than any other aspect of my business so that needs to be my marketing focus. It’s crazy for me to continue to perform all these other non-income producing research and learning tasks to support the services I offer that are NOT my favorites. What have I been thinking?!?!

I’m a geek, so some of the research will continue. I love it. But, I no longer want to “fool” myself into believing that it’s all business. When I’m working, I want a better billing ratio than 1 billable hour for every 3, 4 or even 5 hours of time spent. That ratio simply sucks.

Making the gradual changes has helped some; the sweeping changes will help even more.

Following my own advice

I’m doing for myself what I’ve been doing for clients for years — helping to organize and focus the business model and spend less time working and more time living — while improving the bottom line.

My whole life, I’ve been great at helping others, but not-so-great at doing the same things for myself. I have serious “do as I say, not as I do” tendencies — just ask my kids (for instance, when I send them to bed because they need sleep and I stay up all night working on the computer). Being honest to myself, about myself, isn’t always painless. It’s much easier to help others “fix” themselves!

I’m still working out the details of this next evolution in my business, but I know that there will (most likely) be a name change, there will be a merging of this blog and my business site, and there will probably also be a new site redesign, new logo, and LOTS of 301 redirects to try to help visitors find what they seek and to send old links to their new locations.

Transitioning

It will be a tremendous amount of work, and will have to be done in stages. I believe these changes will (in the long-term) make my life better, my workday shorter, and my business more focused on my best (and most enjoyable) services. Can you imagine only one site to maintain for the business? I can’t… but I will!

I may add other specialty blogs later, if/when I have time and energy… but the business site will be a singularity.

I’ve resisted this to date because I get “personal” on this blog. I often wander great distances away from business topics here. I’ve finally decided that’s ok. I’m not a big business, I’m a freelance writer who does small business consulting for a few choice clients. My personality IS part of my business. They really can’t BE separated. Like Popeye says… “I yam what I yam and that’s what I yam.”

Building good relationship with clients means having a common ground with them. I work best that way. So, the better we know each other in the beginning, the more likely we are to succeed in a mutually beneficial relationship.

I cross-promote my blog on my business site, so there’s really no reason to hide the fact that I write about a variety of topics on my blog. Anyone who clicks on the blog link already knows the “other side” of my story. Besides, I get more feedback from my blog right now than I do from my business website. (I’m sure that has NOTHING to do with the update ratio on each site *rolls eyes*)

With the all-in-one site, I’ll simply find a way to “highlight” the more “business-y” posts on the index page (maybe using a tag filter) and permit full blog access one click away from my index. I’ll be sticking with the WordPress content management system because I love it. It gives me enough control to do my own thing — without doing more HTML than I can easily handle or requiring me to call in my favorite programmer too often to extract my butt from the programming mess I’ve made.

Most of the issues I am still ironing out can be handled in the design and function of the website. I just have to figure out the particulars.

What I’ve learned

Since starting to serve clients online in 1999 and subsequently launching my first website in 2000, I’ve learned many things.

I know that simple websites are better than complex ones. Sounds easy, but knowing something and applying that knowledge are two different things. I like my blog better now with the current, cleaner look. The older layouts were too “busy” and less effective.

I’m a writer, so the text (not the photos) should take center stage. Graphics and images should only support the text, even if I like pretty pictures for their own sake.

I prefer simple, impactful logos. My logo incarnations over the years have often been too complex. They tried too hard. I do like the one for WickedBlog — even better than my business logo — despite that fact that it’s the only one I actually designed solo. The others required professional design assistance. It just proves that playing around with concepts works wonders. Sometimes when you try too hard, you lose the advantage of whimsy.

I may work toward a similar look for my new business logo.

Need your help

At this point, there are several contenders for the new name. I know that I want to keep my “wicked” branding. I like it. I’ll retain my purple and green colors. I like those too. These feel comfortable to me. They feel right. (They will also help with the branding transition and will permit me to keep my branded “wicked” 800 phone number.) I’ll have to replace all my pretty (and expensive) business cards, but I may replace them with a sleek mini card style.

Right now, the business name topping the list is Wicked Writer. I own the URL (and have for several years — which may reduce the time I have to spend in Google’s sandbox). A few other names are still under consideration. Since I haven’t gone through and cleaned out my domain name collection yet (yes, it’s on my list), I still own all the contenders as well.

I’d appreciate any feedback from my readers on using WickedWriter.com. Having a second, third… or even 20th opinion would really help me in this process!

It may be a couple months (or more) before I can get this transition completed. But it’s starting!

Since last Tuesday, I’ve had no voice. Literally. I was in the middle of a meeting (by phone) with a client at 8 a.m. Tuesday morning when my voice started getting softer and higher pitched until it was completely gone.

It was like a frog jumped in my throat and squatted there, quite comfortable in the new digs, and refused to budge. (more…)

The writer’s strike resulted in “Black Monday” last week during which the major studios fired many of the best writers, producers, etc. in the entertainment industry. I don’t really watch public television, but I do purchase the shows I like, via iTunes, and the selection has been pretty slim and the episodes pretty strangely spaced and noticeably off since the strike ensued.

I don’t like it. I don’t like it because it messes with my fun, but primarily I don’t like it because this guarantees an abundance of default consumption of the stupidest stuff to ever hit the tube: Reality TV.

How does reality TV suck? Let me count the ways… (more…)

Some words are difficult to differentiate. For those with who struggle with how to use “ensure” vs. “assure” vs. “insure,” I offer the following information:

To “assure” a person of something is to make him or her confident of/about it.

According to the Associated Press Stylebook, to “ensure” that something happens is to make certain that it does.

To “insure” is to issue an insurance policy.

I’m tired of hearing the same old words used to describe nothing in particular — and I’m in a largish club. (more…)

Yeah, it’s a fortune, but it’s also amazingly cool. I’d love to have a book half this amazing. (And you would too — admit it!)

I’ve rekindled my love of fine books lately and have been drooling over a number of leather-bound editions online, which is how I found out about this.

Want to learn more about it yourself? Want to see the leather-bound edition with silver and gem skull relief on the cover? Want to drool over the fact that only seven exist in the world and that Rowling herself hand-wrote the text? Yeah, I thought so.

http://tinyurl.com/2a9h7m

I’ve been following the LiveScribe Pen product since it was announced several months ago, and it occurs to me that this would be a great way for real estate agents to record meetings (and take notes) with both buyers and sellers.

How cool would it be to tap on your notes to “replay” the list of features that a potential buyer wants (when you didn’t quite have time to jot them all down?)

Personally, I’d love a way to hook this into a phone so I could take notes while consulting with a client and have the conversation “searchable” when I’m reviewing notes and completing tasks (with the client’s permission of course).

The chat-boards are already talking about my ideal paper solution — a Moleskin pocket sized notebook with the dot-pattern. Now THAT would be an awesome portable solution for this pen-and-paper loving tech-geek!

If you have a FaceBook account and want a chance at winning a pen — before they are available for sale, join the LiveScribe group. (Find out how here.) They go on sale at the end of this month.

(I’m getting a technology itch again, dang it!)

Thanksgiving is going to be rather non-traditional at my house this year. Byron, Alex and I will be at the cabin working. My father and mother will be there with us during the day, retiring to their own cabin on the lake in the evenings. (more…)