It’s been awhile since I’ve really “dug in” where SEO is concerned. Basically, I’ve been working under the assumption (a fairly good one, IMHO and in my humble experience online) that if you build good content, organize it well and use common sense when titling your articles, posts and web pages — that the readers will come.

For my own sites, and my client sites, it’s worked like a charm.

To be fair, I have spent a great deal of time studying SEO in the past and still try to keep abreast of any big changes. But mostly, I’ve determined that avoiding the “tricks” and the “blackhat” methods — and relying on offering a site of useful information and making it easy to find and access that information is the best long-term SEO approach. (I do keep an eye on well-crafted metas and always have an eye on local search.) Continue reading →