Microsoft Releases the Beta of Windows Live Local

After all the hubbub over Google’s satellite earth imagery product… MS has launched the beta of their own local, imagery product in certain locations (one of which is right here in Kentucky… in Lexington). I used the bird’s eye view to zoom into my past — and found the apartment where I lived when I met Wayne (we met back in college) just off the University of Kentucky campus on Conn Terrace. Continue reading

Real Estate Websites Taking a Nose-Dive in Google

Well, it’s finally started to happen. I’ve been telling my clients for many, MANY months to be more careful with their use of gratuitous links and spamming the search engines (in particular Google) through these methods. I’ve been expecting the blast to happen in the last three or four rounds of algorithm changes for Google, and I’m honestly disappointed that it hasn’t happened sooner. But, that tide is now turning, finally.

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Local Search Matters to Mobile Folks

As the competition increases for marketshare on the world-wide-web, the local folks are carving out their own piece of this pie. How about your website? Does it compete on the local level? It should.I’m working on an article right now for one of the Real Estate glossy mags on the impact of local search betas and why this matters to real estate agents, brokers and Realtors.

In case you had any question, it DOES matter. The local results are topping national ones at a quick clip. Some engines, like Google, are tracking IP addresses to serve up local content on top of other less-targeted results. Continue reading

Search Engine Optimization (SEO) for Real Estate Sites

Warning… the following is a RANT… with a few useful tips.

Overall, I love working with real estate agents. They are great clients, willing to try new things, and my own clients tend to be rather tech-savvy — or they want to be tech savvy — and are willing to learn. That’s all well and fine. It makes me happy. Continue reading