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Tag Archives: reputation management
Having Problems? Blame a Realtor!
I have a client, a Realtor, with a particularly hairy situation. This genuinely nice individual has managed to become entrenched in the mire with a unethical builder. Normally, I’d find this situation incredible — but I’ve watched it develop and … Continue reading
Posted in real estate
Tagged communication, freedoms-rights, freelance, rants-raves, real estate, reputation management, Website content
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Company Offers to Clean Up Reputations on Google
Recently, Forbes released an article about a company offering “reputation defense” on Google, the world’s most popular search engine. By carefully promoting positive PR on Google via SEO techniques to minimize the impact of negative Internet blogs, reviews and articles, … Continue reading
Posted in marketing
Tagged communication, Google, Internet, marketing, reputation management, search-engines-seo
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Google Bombing – What a BLAST (Unless You are George W. Bush)
My son called me today to show me a demonstration of “Google bombing” that he knew I’d enjoy.
If you would like to have your own fun (and especially if you aren’t a fan of our current President) you should go to Google and…
Posted in journal, marketing
Tagged humor, marketing, politics, reputation management, search-engines-seo
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Forbes Magazine BASHES Bloggers in November Issue
It’s interesting that the author of the cover story for Forbes Magazine this month should claim that bloggers are dangerously opinionated. I find it even more interesting that this writer entitles his article (in a fair and even-handed tone) “Attack of the Blogs!” which is illustrated with an (equally non-judgemental) image of a man being punched out by his computer monitor .
The author, Daniel Lyons, states, “Blogs started a few years ago as a simple way for people to keep online diaries. Suddenly they are the ultimate vehicle for brand-bashing, personal attacks, political extremism and smear campaigns.” Hmmm… Now THAT’s a fair, even-handed, and balanced and position, wouldn’t you agree?
This article is, in essence, Lyon’s own “smear campaign” against bloggers. So, is this yet another case of “do as I say, not as I do?” Methinks so. I didn’t warm up to that approach in my youth and I’m even less likely to warm up to it at my current more…
Posted in writing
Tagged blogging, communication, freelance, Internet, marketing, rants-raves, reputation management, Web 2.0, Website content
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New wave in advertising?
While cruizin� along across the Internet recently, I found an example of a whole new breed of advertising — it is to television and online advertising what blogs are to newspapers and online articles. It�s personal — plus, it�s super-polished.
George Masters, a high school teacher in California, has developed a cool little retro "commercial" for the new IPod mini — and this little "fansite" piece is quite clean, crisp, cool and … well… better than most of the commercially produced stuff I’ve seen lately.
And the pundits are going wild… and it struck a marketing chord with me�
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