Simplicity is the key to effective communication. When you give someone your business card, you want them to remember your name, what you do and be able to contact you (or recommend you to someone else). You also hope that your meeting (in person or virtual) is a memorable one.

If you have a business website or a blog site, you don’t need to go into detail on your business card, you just need to give them a way to get more information. That’s enough.

I’ve dropped using a physical address on my own business cards. After all, in my business, does it really matter where I live and work? Nope. It only matters that people can call me, email me and visit me online to learn more — if they are so inclined.

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