Well, spam has finally moved from my computer to my cell phone. I’m hating this crap! I get probably a dozen calls a week from various numbers all over the USA with an automated voice telling me that this is my second and final notice that the warranty on my car is about to expire.

If only this really WAS the final notice, it wouldn’t be a problem. The problem is… It never is the final anything.

They are also using my toll-free number, which transfers to my cell when I’m out of the office, so I get the joy of paying twice for each blasted call.

And the best part? My car is so old that no one would EVER offer a warranty. Ditto for my trucks and my beep-beep. I’m just not a new car gal. I’ve never owned a new car, and I never plan to. Why would I do that? It’s fiscally irresponsible, IMHO. But back to the calls…

I’ve done a bit of research and there are many others enjoying the same harrassment, and there seems to be no remedy. I’ve been blocking the numbers I can, but they change daily and it’s becoming a full-time job just to try to do so. The numbers are apparently spoofed, since you can’t call the numbers back.

If anyone has found a solution for this, I’d love to hear it. In the meantime, I’ll continue to grit my teeth.

With the market like it is right now, you may want to take the time to build up marketing impact when the daily work of real estate isn’t all-consuming. Are you interested in finding new ways to advertise your listing online to improve that home’s chance of selling, while boosting your own visibility?

Featured Listings
Here’s a list of a few of the best online resources for advertising yourself… er… I mean your listing. Be sure that you have your listing FEATURED on your own home page. By doing this, any incoming links “for more information” will lead to the index page of your website. So, even if the home sells, you still have a link that’s live and is helping you. And when you sell a home, you will have other “featured” homes listed for the incoming traffic to review.

Landing Pages
You may want to add a landing page that gathers the “from” URL and customizes your website to say, “If you were seeking the featured home from Craig’s List, it’s already sold… but we have these great homes still available! And then list the home you do have featured in a thumbnail format so they can click for more information.

Localized Online Classifieds
Most popular websites for free (or extremely low cost) real estate classified ads today:

http://www.kijiji.com
http://www.craigslist.com/
http://www.backpage.com
http://www.tenant.com/
http://www.nfafn.org/
http://www.usfreeads.com/
http://www.freeclassifiedads.com/
http://listsomething.com/
http://www.nocostclassifieds.com/
http://www.postlets.com/
http://www.facebook.com (Free “MarketPlace” ads)
http://www.trulia.com/
http://base.google.com/
http://www.oodle.com/
http://www.local.com/
http://www.propsmart.com/
http://www.vast.com/
http://byownermls.com/
http://www.livedeal.com

Many of these websites have an expiration day- so don’t forget to renew!

(photo by mconnors of morguefile.com)

I blog. I’ve blogged since the turn of the century. (I just love saying that!)

I love saying it, even though it makes me sound like I’m sitting in a bentwood rocker, creaking slowly back and forth, reflecting on my long-ago wonder years.

During the course of the last decade, it occurs to me that, when it comes to blogging, there are four distinct groups of people.

Early adopters:

Some people understood the blogging concept from the get-go. They just “got” it. These were big-picture “Wow!” folks.

There are some forward-thinking folks that fall into this category, but even those bright-eyed optimists in the early days of blogging were usually shocked at the outpouring of benefits and followers of this new format for online communications and (a bit later) for relationship-building.

Gee-whiz folks:

Others, like me, took the plunge because I have a bad case of the “can’t help its.” This format, with the “coolage” factor of technology with an Internet platform from which I can climb on my soapbox proved irresistible. (It was called a “web log” back when I started.)


I’ll admit that I did my blogging anonymously in the early days, before I was quite comfortable with this “complete transparency” concept.

The folks in my group may or may not “get” how important blogging is to a small business, but they do it because… like any other opportunity to write… it must be done or because their inner geek cries out for it.

The opportunity to publish my stuff in a WORLD-WIDE forum was just too alluring to ignore. I started with small, personal vignettes, and moved up to articles on technology, marketing, real estate, politics and personal opinions. Those of us in this group quickly discovered the many layers of benefits. Many of us became blogging evangelists.

The “but” folks:

Some recognize that they NEED to blog, even if they aren’t exactly sure why. Maybe someone they trust told them they should. Maybe someone harassed them enough to get them started.

Some members of this group, know they need to blog, they understand the importance, but they never seem to find the time.

The members of this group usually don’t blog or at least they don’t blog for long. They are the reason that so many new blogs, like new businesses, fail in the first few months.

There is always something a bit more important to do, or they genuinely doubt the long-term advantages. These are the same folks that have business leads sitting on their desk that are days, or weeks, old. They really intend to get to them, but they never quite manage to do so in a timely fashion. It’s sad.

Case-study: I was meeting with a client this week. I’ve been preaching “blog” at this guy for over two years now. I even showed him a blogger in his own market a year ago and said, “This is your competition — he’s going to eat you alive because he blogs and you won’t.”

His response? “I never heard of him.”

(Note: a few months later, said competing blogger powned most of the best search terms in my client’s market.) The client ignored this and refused to discuss said blogger with me anymore. It became a not-so-silent point of contention.

Suddenly, this week, he calls all excited.

After agreeing to do regular blogging for 30 days — JUST this ONE month — he’s seeing a huge boost in his Google results on his key terms. Go figure. (I guess that 30-day challenge — which was my desperate final attempt to move him — was a better idea than I’d hoped!)

“This blogging thing,” he tells me, “it really works!”

“Oh?!?!” I reply, “this blogging thing? Really? Who’da thunk it?”

“No really!!” he insists, all jazzed up and trying to explain that he’s now a convert.

I roll my eyes silently, despite my quite audible huff, and am thankful that I’m not on webcam for this particular call.

All I can say is it’s a good thing that he’s a couple states away, or I may have been tempted to hop in my little car, drive to his office and shake him with my bare hands until his teeth rattled.

(Yes, I know that’s HORRIBLY unprofessional, but I don’t really care — that was my honest impulse.)

The best I can hope is that he will now blog on a regular basis. He’s already agreed to craft his titles with effective SEO in mind and with more thoughtful consideration on how to grab more attention from his visitors. We had a tutorial on that this week.

He has also endured “how to categorize” and “how to tag” tutorial sessions, so — who knows?!?! Maybe he finally has hopped the fence to become a believer. I guess stranger things have happened.

The nay-sayers:

Others don’t understand blogging, don’t trust bloggers and will purposefully never give any credence to blogs and their creators.

Case in point: My father. Just yesterday he and I had a conversation wherein he said, “I argued with him (a mutual friend) about this blog crap, and he’s like you… he thinks it’s great. I want MY news and information to come from a source that’s been vetted and checked and has at least had an editor look over it. I don’t care what someone without anything more than a computer and a website has to say about something.”

And my response, as a long-time blogger was rather snippy (it WAS my father, after all), “Yeah, I see how wonderfully well-researched and balanced the national news is these days as a result of following your prescription for perfection.” (This was a continuation of an earlier and ongoing debate about the way the election and every other important news item is being covered — or not covered — by today’s media.) We like this debate (we must) because we have it often.

He “humphed,” and I “humphed.”

I reminded him that I’d been a journalist, a newspaper editor, and had been making my living as a writer and researcher for nearly ten years now and that I blogged.

He summarily excused me from the “bloggers” category he was blasting. (There are some advantages to being an offspring — like being excused from a group of wayward souls by your parentals.)

I “humphed!” again.

His views however, are fairly common. Many people assume that online conversations are meaningless. They assume that bloggers don’t take the time to verify their sources. Sometimes that may be true. After all, it’s often true with journalists. (I know — I used to check the sources on some of my reporters’ stories before printing them.)

Because he thinks blogs are unimportant, it never ceases to amaze him when I pop up in a Google search on the front page. I try to explain how and why, but I might as well be describing the attributes of magic.

He now uses the “customer reviews” on his favorite websites, but flatly refuses to ever leave any feedback of his own. He won’t do it.

So I know he understands the value of “collective” experience and collective thought being shared about specific computer products on, say, NewEgg.com (his favorite online vendor). But he feels no responsibility to reciprocate or participate in the building of that knowledge base. (I’m still working on that one with him.)

To try to explain micro-blogging and twitter to my father makes him ready to fight. So, I give up.

The fact is, my father doesn’t really need blogging (he has me to listen to him on his soapbox) and he doesn’t need twitter (although he’d enjoy it and learn a lot if he’d permit himself to try). Pops doesn’t run a small business and he can just forget about the conversations on the web and the cutting edge thinking and continue digesting the pablum that the national media outlets dispense. (And, I told him as much.)

My clients… and YOU — if you are working on the web… can’t afford to ignore it. Blogs aren’t dead. They are stronger than ever, it’s just not as easy to own (pown) your niche now as it was a few years ago.

And despite what you may have heard, the new microblogs, relationship marketing, and other forms of social media haven’t replaced blogging. They have augmented blogging and have brought a whole new, shorter format to the online, immediate communications realm. Personally, I find it all quite alluring.

Until recently, I found it exhausting to juggle all the online “faces” of me. The social networking thing was just completely out of control. Over the past few weeks, I’ve been evaluating where I spend my online time (socially speaking) and where I enjoy being the most.

I wanted to do the 80/20 thing on social networking (the same way I’ve tried to apply it to other portions of my life). What I didn’t expect was to get all tied up with a massive time-suck while doing so. But, stuff happens.

It all started when I rediscovered Tumblr…

My Tumblr Experience

I’ve had a Tumblr account for forever, but it was just sitting there… like so many of my social identities. Recently, I wondered if I could use it as the “go to” place for all my online snippets and info. My experiment has become my own little monster. It sucked up alot of my time for a few weeks. I was always tweaking the layout, getting my own URL, trying new ways to get the information up there quickly and easily.

I fell in love! It’s so easy to post, so quick, and with a sidebar RSS here on WB, it makes my updates insta-matic!

I’m not willing to go with ONLY a Tumblr Blog — although the thought has been tempting. Using it really brought me into the “soundbite” era — and I now appreciate media catering to the “television-commercial-length-attention-span” I once despised. Gone are the overwhelming urges for long, verbose blog posts. (I’d rather just grab something interesting (or bizarre) that I find and slap it up on my Tumblr.)

Blogging on the Fly: No — REALLY!

Having a shortcut on my Firefox browser makes it easy to grab my online finds and share the golden ones. (If you want something to get ALL your social networking options in one place, try Sharaholic.) I also purchased Tumblrette for my iPhone (for $1.99) and find that having a quick and easy way to post when I’m out (including quick snapshots from my iPhone’s camera) makes me use the Tumblr blog much more often. It’s probably the best 1.99 I’ve ever spent at the apps store.

Tweaking it so my Twitters are automatically included, and so my blogs here on WB are also auto-magically added (along with other social networking automatic updates) has resulted in Tumblr becoming my personal online mashup.

I know that when I get time, I’ll be tweaking it more. I’d like to (eventually) host it myself — I’m not even sure if that’s possible yet. The brief research I’ve done hasn’t turned up any simple methods to accomplish this. In the meantime, visit my ever-evolving tumble log over at angelaallenparker.com.

And if you are just starting to blog… it’s a great “leg up” on the process. Tumblr makes blogging really fun. And it’s low-maintenance and it’s multi-format friendly. It’s a great way to create your own online “mashup” and can even be used to organize research and online finds (if you use your tags intelligently).

Now, I’ve “whittled down” my online time Twitter, Facebook and LinkedIn accounts and I don’t spend much time on them anymore. The others are there, and I add them to my profiles, but I don’t really spend time with them. (I can’t… all my extra time is spent on my Tumblr!)

While putting the polishing touches on my brand new website, I played with the cool wordcloud tool over at Wordle.net. If you want a “search engine” view of your website, with a little more organization and a lot more visual appeal, go make a wordle of your own.

Wordle's Word Cloud for WickedWriter.com

When you are a remote professional, making a sweeping business change is a big step. Your business identity becomes inextricably intertwined with your personal identity. After a few years on the web, you consider your business URL in the same way you do your physical address. Like a cross-country move, any big change can be traumatic.

If the time has come to narrow your scope, deepen your niche or completely reinvent yourself online, there are a few steps you can take to make the transition a bit smoother.

Get an unbiased opinion… or two or three

Because you are so “close” to the project, having outside opinions from people you trust is paramount. There are things that you simply won’t see solo. Your business may often seem to be a solitary venture, but this is a place where you need to reach out to your network. Don’t fall in love with one option before seeking feedback. Go to the “floor” with your top three or four ideas.

If you blog, post your ideas there and see if any readers will offer suggestions. If you have a professional network, toss your ideas out and get feedback from peers. If you have family members that aren’t too close to your business, get their impressions of your new direction.

Once you have narrowed the field, pay a marketing consultant or business planning specialist to give a professional opinion on the pros and cons of your plans and how they will affect your bottom line and your ability to market your new brand. You don’t want to put all this effort into something that won’t help you in the long run. A single meeting may make a huge difference in the effectiveness of your efforts.

Take all these opinions and really listen to what was said. Keep notes on all the feedback for a couple days of agonizing push-me, pull-me evaluation. Once that period is over, pick the one you love. After all, you should be in love with your business name and concept. You will spend much of your life building, growing, nurturing and living with it. It should be something you love.

Plan ahead

Don’t jump into the transition. It’s going to be a challenging project. It will require a great deal of pre-planning to make the move smoothly. Start with the baby steps…

Your new URL

• Your URL should be a brand that you can love and one you can quickly take to heart and adopt as your online “alterego.”
• Select a URL that carries a keyword or two if possible. It should be short, focused and possess a little “zing” to capture attention. Make sure the URL will serve you from a marketing perspective. Why would you rebrand in a way that actually HURTS your online marketing?
• If at all possible, use a “.com” URL. Forget .net, .info, and all the upcoming extensions. Select a .com for a timeless and established look.
• The URL should be your legal business name. Register it as “MyCompany.com” to give you the advantage of “silently” promoting your URL whenever you give your business name. Even websites and directories that don’t offer a web link will accept this type of legal business name.

The Omni-important Tagline

• Forget the pain and agony of developing an elevator speech. The classic wisdom of a 30-second regurgitation of who you are and what you do and what value a potential customer would find in hiring you is soooo outdated and old school. (Besides, that is the purpose of your website!)
• Don’t assault strangers with all this information. You will only make them sorry they asked. Thirty seconds will seem like a lifetime to your marketing “victim.”
• Instead, develop a self-apparent business name with matching URL and a tiny 5-6 word tagline that clarifies your unique marketing position. You can use this combo on your voice-mail, business cards and in person, when asked what you do.
• It will take some time and quite a bit of effort to find the perfect combination of so few words. If well-executed, it will pay huge dividends and will make you memorable.

Marketing Materials

Over the years, I’ve spent thousands of dollars on all the marketing “fixings” including letterhead, multiple logos and images, envelopes, branded note cards, custom postage stamps, business cards, business websites, blogs, custom rubber stamps (with my logo), embroidered denim shirts, t-shirts, ball caps, table spreads (for events), etc, etc.,

Of those items, the most effective have been my business cards for in-person face-to-face encounters and my website/blog. Of the printed materials, I’ve used the branded notecards more than all the other business stationery combined. When I drop a physical note to a client, a peer or a prospect, I prefer it to be a personalized, handwritten item. The rest of the time, I use email and/or PDFs.

How you handle this will depend on your business and what niche services you offer. The more online your business, the less printed materials you will need… so your mileage may vary.

Before you automatically reorder all the stuff you had in the old business name, determine what really works for you. Don’t reorder out of rote. If you ordered 1000 custom envelopes three years ago and you still 995 of those, it’s probably not the best use of your funds.

Enjoy a Clean Slate

If you are rebranding, it’s a wonderful opportunity to purge any old ideas you have about how to run a business online. You have, no doubt, learned a great deal as a result of your “hands on” experience. Advise yourself in the same way you would advise someone who is just getting started.

Think about all of your “if ONLY someone had told me…” moments. Think about all the wasted time, money, and effort you expended when you first started.

Then, take a deep breath and plan. Make sure you don’t do any of that this time.

My Clean Slate

Personally, trying to keep my blog separate from my business website, and managing multiple branded websites was a mistake. I’m not a big business and I have no need to project that image. I should have accepted that fact early on.

People hire me as much for my personality as for my skills. It was weird to realize that, but it shouldn’t have been… after all, I accept or decline clients based on that “gut” feeling I have about them. Working so closely, and being happy with that situation, requires a good rapport. It just does.

Accepting that makes it easier to develop a single site (which contains a blog) to maintain.

Keep Records

You will be going (temporarily) backward to re-brand when you change your business. It’s a fact. There are places all over the web where you have promoted your old brand.

Keeping a record (a spread sheet will work fine) of all the places that you “find” your old brand will help you transition. Change all your profiles to reflect the new business identity. You will probably be surprised how many you have online. Going through your password list is a quick way to determine the identities you need to rebrand right away.

Legal Stuff

Don’t forget to change your business name legally; even if you are using a DBA you need to register it. Do the paperwork for any required business licenses for your area. Secure a new EIN, if necessary.

Change the information with your bank and PayPal accounts. Let your current clients know how to make out future checks/payments.

Redirect Traffic to Capture Visitors

Apply a Google-friendly 301 permanent redirect to capture as much of the old site(s) traffic as possible. Use your website’s 404 logs to determine when people are looking for something they don’t find.

Fix/forward every link. It will take time, but it’s worth the effort. You don’t want to lose visitors by frustrating loyal readers.

Re-Introduce yourself

Once you are up and running, take the time to go to your favorite blogs and websites and comment to help establish the new identity. Social networking can actually make this process easier. Some platforms allow a username and URL change without any problem (like Twitter, Facebook, LinkedIn), while others will only allow a URL change and you are stuck with the same username or the prospect of opening a new account and trying to recapture your friends (like StumbleUpon and ActiveRain).

Do a press release. Produce a little fanfare. This is a big deal! Celebrate it.

A Final Thought: Be Sure

Before you start this process, be sure it’s necessary. It involves a tremendous amount of effort and should not be undertaken lightly.

If a change is needed, it’s better to make that transition sooner, rather than later. The availability of good URLs is diminishing by the second and unless you have already captured the URLs you may want to use in future years, merely getting the perfect URL can be a costly endeavor.

Don’t forget to have fun recreating yourself!

I’ve been juggling a business site and this blog site for YEARS (along with a couple other specialty blogs that have come and gone along the way). I was also blogging over on Active Rain for quite some time and I’ve recently picked up a bit of involvement in Facebook and Twitter (I just LOVE twitter!) and I’m getting more involved in Linked In and more interested in Squidoo.

As a result, I’ve started dropping some of the “balls” I try to juggle. My business site has not been updated in ages. That’s pathetic. I’ve quit doing submissions over on Active Rain (since putting them on my own blog and putting them over there causes duplicate content issues and I don’t have time to do both right now). I’ve not even been doing much blogging for RemoteProfessionals.com lately.

I’ve also determined:

• Research required to stay in step with all the latest in online marketing trends is time intensive and goes far beyond what’s required to write targeted, SEO-friendly web copy
• Successful online marketing hinges on two things: excellent, relevant copy for organic SEO ranking and intuitive navigation that makes it simple for visitors to get what they need quickly and easily. The rest is all black hat/white hat stuff and changes from hour to hour
• Splitting my concentration between multiple sites and services keeps me in front of my computer too many hours a day and my participation in the social web model needs to be managed more effectively
• I spend too much time staying on top of the latest in technology, encouraging clients to regularly call on me to serve as tech support – not a service targeted in my business model, but one that just happened
• I don’t want to maintain two “main” sites, it’s giving my marketing a split personality (and me a headache)
• Branding one URL will be more effective and easier than branding two, even if it makes me slide backwards a bit in Google while I get it done (and a few months thereafter). Howdy, sandbox!
• The overall SEO benefits of combining my blog with my business site are compelling

On the down side, moving my business and blog sites to another domain will damage the branding I’ve been building since 2002, when I switched over from my first business name to my current one.

Gradual changes

Being the “go to” person for a slew of clients is great for the ego, you are constantly in demand, constantly on call — but it’s hard on anyone attempting to have a life. It gets old quickly, and I’ve been in this business for a lot of years now.

I’ve been trimming my client list for the last year to offer better service to fewer clients. I’m now ready to try taking on writing project work. Until now, I’ve avoided “project” work. I preferred to build relationships with my clients. I treasure those I’ve built — both past and current.

Over the past couple of years, I’ve started sending my own favorite clients to other providers for services that aren’t my specialty. At first, that was scary. “What if they don’t come back?” I wondered. But I’ve not lost one yet.

This approach offers a better service to my clients, makes me the resource person for the services I don’t provide, allows me to help other outsourcing folks to gain access to fantastic clients, builds my professional network, and reminds my clients that I’m doing what’s best for them — even if that means referring them to someone else.

I want to keep my favorite long term clients through this transition and will only be trimming one or two more from my new better-sized list. Accepting project work will help me continue to expand the writing portion of my business — and writing makes me happy.

Sweeping changes

So the time has come to make some pretty drastic changes in my business model. I enjoy writing more than any other aspect of my business so that needs to be my marketing focus. It’s crazy for me to continue to perform all these other non-income producing research and learning tasks to support the services I offer that are NOT my favorites. What have I been thinking?!?!

I’m a geek, so some of the research will continue. I love it. But, I no longer want to “fool” myself into believing that it’s all business. When I’m working, I want a better billing ratio than 1 billable hour for every 3, 4 or even 5 hours of time spent. That ratio simply sucks.

Making the gradual changes has helped some; the sweeping changes will help even more.

Following my own advice

I’m doing for myself what I’ve been doing for clients for years — helping to organize and focus the business model and spend less time working and more time living — while improving the bottom line.

My whole life, I’ve been great at helping others, but not-so-great at doing the same things for myself. I have serious “do as I say, not as I do” tendencies — just ask my kids (for instance, when I send them to bed because they need sleep and I stay up all night working on the computer). Being honest to myself, about myself, isn’t always painless. It’s much easier to help others “fix” themselves!

I’m still working out the details of this next evolution in my business, but I know that there will (most likely) be a name change, there will be a merging of this blog and my business site, and there will probably also be a new site redesign, new logo, and LOTS of 301 redirects to try to help visitors find what they seek and to send old links to their new locations.

Transitioning

It will be a tremendous amount of work, and will have to be done in stages. I believe these changes will (in the long-term) make my life better, my workday shorter, and my business more focused on my best (and most enjoyable) services. Can you imagine only one site to maintain for the business? I can’t… but I will!

I may add other specialty blogs later, if/when I have time and energy… but the business site will be a singularity.

I’ve resisted this to date because I get “personal” on this blog. I often wander great distances away from business topics here. I’ve finally decided that’s ok. I’m not a big business, I’m a freelance writer who does small business consulting for a few choice clients. My personality IS part of my business. They really can’t BE separated. Like Popeye says… “I yam what I yam and that’s what I yam.”

Building good relationship with clients means having a common ground with them. I work best that way. So, the better we know each other in the beginning, the more likely we are to succeed in a mutually beneficial relationship.

I cross-promote my blog on my business site, so there’s really no reason to hide the fact that I write about a variety of topics on my blog. Anyone who clicks on the blog link already knows the “other side” of my story. Besides, I get more feedback from my blog right now than I do from my business website. (I’m sure that has NOTHING to do with the update ratio on each site *rolls eyes*)

With the all-in-one site, I’ll simply find a way to “highlight” the more “business-y” posts on the index page (maybe using a tag filter) and permit full blog access one click away from my index. I’ll be sticking with the WordPress content management system because I love it. It gives me enough control to do my own thing — without doing more HTML than I can easily handle or requiring me to call in my favorite programmer too often to extract my butt from the programming mess I’ve made.

Most of the issues I am still ironing out can be handled in the design and function of the website. I just have to figure out the particulars.

What I’ve learned

Since starting to serve clients online in 1999 and subsequently launching my first website in 2000, I’ve learned many things.

I know that simple websites are better than complex ones. Sounds easy, but knowing something and applying that knowledge are two different things. I like my blog better now with the current, cleaner look. The older layouts were too “busy” and less effective.

I’m a writer, so the text (not the photos) should take center stage. Graphics and images should only support the text, even if I like pretty pictures for their own sake.

I prefer simple, impactful logos. My logo incarnations over the years have often been too complex. They tried too hard. I do like the one for WickedBlog — even better than my business logo — despite that fact that it’s the only one I actually designed solo. The others required professional design assistance. It just proves that playing around with concepts works wonders. Sometimes when you try too hard, you lose the advantage of whimsy.

I may work toward a similar look for my new business logo.

Need your help

At this point, there are several contenders for the new name. I know that I want to keep my “wicked” branding. I like it. I’ll retain my purple and green colors. I like those too. These feel comfortable to me. They feel right. (They will also help with the branding transition and will permit me to keep my branded “wicked” 800 phone number.) I’ll have to replace all my pretty (and expensive) business cards, but I may replace them with a sleek mini card style.

Right now, the business name topping the list is Wicked Writer. I own the URL (and have for several years — which may reduce the time I have to spend in Google’s sandbox). A few other names are still under consideration. Since I haven’t gone through and cleaned out my domain name collection yet (yes, it’s on my list), I still own all the contenders as well.

I’d appreciate any feedback from my readers on using WickedWriter.com. Having a second, third… or even 20th opinion would really help me in this process!

It may be a couple months (or more) before I can get this transition completed. But it’s starting!

My favorite scent, my “signature” scent is Satsuma. It’s a perfume oil from the same-named fruit (mixed with goodness knows what to make it sell). It’s not expensive, it’s not flowery, it’s just simply perfect.

I’ve tried more “grown up” scents over the years and, honestly, most of the “designer” fragrances give me a headache. I always come back to Satsuma.

Tonight, on a whim, while I was ordering more of my favorite oil, I Googled the term and found a couple of pretty interesting sites. One, Satsuma Press Designs looks like a great little stationery designer. I’m going to have to look more into that the next time I need custom work done. I also really like the simple satsuma blog of the business owner, Lynn.

On her Etsy page, I noticed a great take on the mini business card that really turned my head. I think I need something like that for my wicked blog cards. They are so simple and pretty!

I also found a great little renewable bamboo baby blanket and accessories site called Satsuma Designs. And a sushi place that made my mouth water on site… too bad they are located in California.

Want excellent local media coverage? Want to get your business name spread across the Internet? Want to do it all for free? It’s possible!

There is no such thing as a free lunch, but it is possible to secure free media coverage if you plan ahead. Maintain a strong interest in your niche industry and stay flexible enough to jump quickly at any opportunity, and you can bask in the glow of free publicity.

Serve the media and it will serve you

Media professionals rush for a living. They are constantly under impossible deadlines. They get assignments, have news that breaks, and sometimes they just need to fill space. They always have to do these things five minutes ago. So, if you become a dependable resource for them, they will call.

If you want to get the “breaks” with the media, if you want the inside track with the local, regional and national outlets you have to become a great media resource.

A Great Media Resource:

• is always available
• alerts media professionals to changes in the industry
• will jump through hoops to help THEM meet their deadlines

It’s difficult to be always available when you are juggling multiple projects. Don’t let a nervousness about being interviewed turn into a hesitation. Make sure your primary number forwards to your cell phone and always return calls promptly. Not all media folks will identify their industry when they call. Even if you are overwhelmed with work, call back every lead – potential customer, referral or media professional and do it immediately.

Often, media workers will gather a list of potential interviews and will begin by calling the list from top to bottom. They will stop when they reach someone they can interview. You need to be that someone.

If they call (or email) and can’t reach you — they move on to the next person. They don’t have time to wait.

Courting the media

Media professionals like having an “insider” in the industries they cover. If you send them updates, press releases and statistics regularly with the statement “I’m available for interviews” in each one, you may become one of those insiders. Become a “go to” resource for the media in the same way you are that resource for your clients.

How can you do that?

If a you read an article in a local paper and it’s missing an aspect or a bit of information that you can provide, take that opportunity to email the reporter. Let them know (in a non-threatening, helpful way) that you are willing to serve as a resource for future articles.

Dear Jane -

I really enjoyed your article on the impact of the housing crunch on the local market printed in today’s paper. I work with real estate agents across the nation and try to stay on top of the local, regional and national trends to better serve my own clients.

I noticed that you mentioned the increase in the inventory this year over this time last year. The increase is pretty dramatic and the local figures in the databases I use indicate a 47% increase over this time last year in the $200-400K homes. However, the inventory has actually dropped 7% in the $800K+ homes, so there is some light in that segment of the market.

If you plan to do similar articles in the future and need figures or another resource to quote, I would love the opportunity to help. You can call me at 800-123-4567 anytime.

Thanks again for the great articles, I love reading your work!

Jan B. Smith
TheOutsourcingPro.com

When news is happening, like a new company coming to the area, stay on top of the news as it develops. Use Google email alerts to flag topics related to your area of expertise, so you know the moment something happens. When the announcements roll in, email the reporters you are courting with the fact that it’s just been announced and tell them you are available if they have any questions.

Distributing press releases and writing articles

Press releases by themselves are not a marketing plan. They are, however, an important piece of a good plan. Press releases shouldn’t be self-serving, “look-at-me” pieces of fluff. They should provide actual information about what’s going on in your target industry and why it’s important to media readership and your clients. Make sure your information lends itself to use in an article, a feature, or another media format.

Three free PR venues I like:

• PRLog.org
• free-press-release.com
• powerhomebiz.com/BizNews/pressrelease.htm

When you send out your free online press releases, don’t forget to send those same releases into the business editor of your local paper and other papers in your region.

Look for magazines and other publications that serve the same industries you serve. Know the editorial schedules of publications that will help you (these are usually available on their website). Email the editors and offer to write an article in your area of expertise.

Get some confidence!

If you don’t feel confident in your ability to write an article, call in some help. Many industry experts have personal writers that help them to look good. Find someone you like who will work with you to provide you the presentation polish your knowledge needs.

I have one client that gets a call from the media and immediately calls me. He calls and says things like, “I need to write an article on the use of routers for wireless networks in real estate offices and have it to an editor in 48 hours, can we do it?” And, of course the answer is always “Sure!” So while he’s driving back to his office, we are talking on the cell phone and I’m “pulling” the information from him and typing it up as we chat. By the time he reaches his office, I’ve polished up a first draft for his review.

A good media “helper” can also help you prepare for upcoming live interviews and help you write up exceptional responses to email interviews.

If you manage to “click” with a good writer, you can get this type of help on the fly. It will give you the polish and the confidence you need to shine when you are in the spotlight. And if you are just getting started in your business, you may be able to trade off your services with a writer who needs help in other areas.

Media is your star client

Always treat members of the media with the same dedication and service you offer clients. After all, they ARE a client. Make arrangements to be able to offer them what they need to meet their deadline – even if you have to juggle to do so. Like your other clients, they will come back if you make their lives easier – and will recommend you to their peers.

Good media coverage is a self-propagating process. If you are featured in an article, a TV station may pick you up as a resource, industry magazines may ask you to write an article, local event coordinators may ask you to host a session or sit on a round-table.

The more you do in the public spotlight, and the more you work with the media, the more you will be asked to do.

Although all the houses (and features) aren’t directly related to Tiny Homes, I just love this website, aptly named “Off Beat Homes” which displays unusual homes, details and treatments. I particularly like the idea of a tiny house with a fairytale styled roof. (Isn’t that sweet?!?!)

You may also enjoy looking at these unusual home and building photos, courtesy of HotHomesOfUtah.com (now this is an interesting way for a real estate group to draw in traffic to their website, bump up their rankings and amuse the general public, all at the same time!) Or, you may want to look through these pages of strange houses and these oddities.

Web two-point-oh. You have been hearing about it several years and in 2007, it was EVERYONE’s favorite online buzzword.Now it’s 2008 and all you know is that you are supposed to be more “involved” online and that you probably need to sign up for a bunch of “social networking” sites and get some cool widgets to make your site score more visitors.

You also know that you don’t have the time to send messages to people on MySpace (and you don’t really want to). So, if you can just find the right tool, the right technology, that elusive “thing” you are missing — you can conquer this Web 2.0 frontier. Right? (more…)

I was asked (by colleague and nature writer JJ Murphy) this weekend if a blog chain was good for marketing. She asked me several questions:

1. What is the marketing value, if any in a blog chain?
2. Does it make sense to reply back to a comment on your site?
3. Is there a marketing advantage to guest blogging?
4. Does any of this help in search engine ranking?

(more…)

Simplicity is the key to effective communication. When you give someone your business card, you want them to remember your name, what you do and be able to contact you (or recommend you to someone else). You also hope that your meeting (in person or virtual) is a memorable one.

If you have a business website or a blog site, you don’t need to go into detail on your business card, you just need to give them a way to get more information. That’s enough.

I’ve dropped using a physical address on my own business cards. After all, in my business, does it really matter where I live and work? Nope. It only matters that people can call me, email me and visit me online to learn more — if they are so inclined.

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If you are building your first independently hosted blog for your real estate business and you have decided to go with WordPress, you have already made a great decision.

Now, there are some other items to consider:

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In addition to the Real Estate keyword help I offered in an article on WickedWordCraft.com, I also found this cool “right here, right now” tool from SEO Book. Give it a spin!

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Today, you should take a moment to consider pumping up your creativity. If you are a writer, or if you have always wanted to be a writer, I have the resources you need. If you are just stuck for a way to begin your next blog, I have a present for you. If you are bored and would just like to be amused, these will work for that too! (more…)

I’ve only recently discovered “Oblique Strategy Cards” — now available in a fifth edition. Apparently I’m a little slow sometimes, but I LOVE the concept.

They are, according to the creators:

Observations on the principles underlying what we were doing. Sometimes they were recognized in retrospect (intellect catching up with intuition), sometimes they were identified as they were happening, sometimes they were formulated.

They can be used as a pack (a set of possibilities being continuously reviewed in the mind) or by drawing a single card from the shuffled pack when a dilemma occurs in a working situation. In this case,the card is trusted even if its appropriateness is quite unclear. They are not final, as new ideas will present themselves, and others will become self-evident. (more…)

With the constant droning buzz about social media and Internet communities, it can be pretty overwhelming to determine where you should spend your limited time and even more limited energy.

If you are considering joining some now, you should:

Select only a few - it’s better to do a few things really well than to “sort of” do many things. Choose carefully based on your interests, the others involved whether or not the layout/setup makes it easy for you.

Participate – social media doesn’t work if you don’t work it. Signing up and staying quiet is like going to a dance and propping up a wall all night. It’s no fun and it doesn’t help you become more visible to your potentials.

Advertise – if you are a member of a social network and you don’t tell anyone — how will you be found? Many of the people you already know (or those who know you) may be interested in becoming involved with you on a social network — if they know which ones you use… (more…)

Writing good quality web content is the key to natural, cost-effective, organic search optimization. You know it. You know you need to do it. But you would prefer a root canal… without “happy gas” or anesthesia.

Honestly!

The article or blog won’t write itself. So you try. Scowl-faced and miserable, you SIT there. You stare at the blank page of your word processing program. You decide you are hungry. Thirsty. Need to potty. Need to check your email… forgot to feed the dog/cat/children.

STOP! Writing doesn’t need to be scary and it shouldn’t be your most dreaded task. You just need a little inspiration and a few tips.

Always Prepare Yourself

Like all things, writing skill improves with practice — and that requires getting started.

You don’t want to begin with strikes against you, so you should make sure you are physically comfortable. Don’t wait until you are already tired. Begin when you are well-fed, with and empty bladder and a beverage in arm’s reach. Pick your most creative time – whatever particular time of the day when you are usually most productive.

BEWARE: Don’t get so busy “preparing” that you never actually start. Give yourself a time limit to “settle-in” and begin writing.

Begin with what matters to you

It’s much easier to write compelling copy when your topic interests you. If you know you need to write regularly, keep a notepad or folder (digital or paper) with URLs/thoughts/topics/photos/video clips – anything that you have found interesting in recent days.

Doing this means you will have a storehouse of interesting blog or article fodder at all times. If you are feeling creative, you can even write these items on small cards and drop them into a “topic bank” or a plain jar on your desk.

When it is time to write a blog, you can pull out three cards and pick the one that intrigues you most. You now have a topic!

BEWARE: Procrastination pitfalls are everywhere! Don’t become so busy reviewing all the cards that you never begin writing. Don’t “surf the net” for some ideas – it will take you down rabbit holes that will leave you without a paragraph written and without any time left to write.

Control your research time

Once you have a topic, you may be able to write the entire piece in one sitting… be it a blog or an article. Remember, however, that quality links and a bit of little-known foundational information will make your writing stronger and more useful to your readers. But unless you are a walking wikipedia, you will probably need to do a little research.

BEWARE: Avoid casually surfing the web for the answers you need when researching your topic. Instead, you should diligently seek them out. Be on a mission. Set a time limit for this discovery process and stick to it.

Come out with three good, solid points to set up the structure for any article. Any less and you won’t adequately cover the topic, any more and you may meander.

You may want to implement a list-format article/blog if you are at a loss for more comprehensive copy.

• Consider using the “Top 5” items or “Top Ten Tips” approach to flesh out the topic
• Offer a list of resources related to your topic with a synopsis of each
• Brainstorm about your topic, make a list, and organize your thoughts
• Consider mind-mapping if you respond well to visual organization techniques
• Overshoot the number of items you want, and cull for the best of the bunch

Discard those that don’t “fit” with the article or blog you are writing … or add them to your blog fodder jar for next time.

After you have written your piece, read it aloud to check for “flow” and double check spelling and grammar.

Now send it to a trusted colleague or friend for critical review. Make sure you ask someone who will offer an honest critique and some suggestions for improvement. Make the changes you feel are valid and post it to the web.

Finally, take a deep breath, pat yourself on the back and push away from the desk for a few minutes. Relish the fact that you finished your writing task!

Today, I’m feeling like counting my blessings, and I’m dragging you, fair reader, along for this trip. I’ve assembled some great-looking opportunities to give back to your community, your world. It’s a feel-good thing and I think you will like what I’ve found!

There’s a philanthropic pursuit for every taste here today! (And the holidays are just around the corner… so you COULD start doing something to feel good about this year during the seasons of thanks and giving.) (more…)