The Kentucky writer and marketing consultant of Wicked WordCraft offers this “before and after” example of a press release for a real estate agent.

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The second in the series, this article offers an outline of what to include in every press release.

This article is intended to make press releases easy to write, and is offered to the public by Kentucky writer and marketing consultant Angela Allen Parker.

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This first in a series of articles on basic press release writing techniques offers you the reasons you should write regular, effective press releases and what constitutes “newsworthy” for a standard press release.

Offered by a Kentucky writer and marketing consultant to help her own real estate clients understand and enjoy the press release writing experience.

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Privacy is a growing concern on the Internet. If you aren’t protecting your visitors’ privacy, and making that fact known — your click through rates may be suffering.

This article is written to help real estate agents and Realtors ® determine how to communicate their use of personal information collected on their Internet website.

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So you want to know the answer to the classic question “What do I put on my business card?”

Take a quick trip into the psyche of your target audience and use the information you find there to create an effective marketing piece — on a canvas as small as the palm of your next client’s hand.

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Repeat business “insurance” can be as easy as an old-fashioned thank you letter. Kentucky writer and marketing consultant, Angela Allen Parker, helps you sit down and say thanks to your clients with a pen and paper.

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The third installment covers design approaches you should avoid and explains why they may not be the most effective choice for your site.

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This second installment covers considerations while building your navigation plan for your website, including things to use and other items you should avoid.

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Determine and communicate your advertising niche. Written especially for real estate professionals, this article covers the general aspects of branding for every small business.
Branding Your Business the “Write” Way Let’s get personal for a minute…

• Who are you? (Be specific.)
• What’s your specialty?
• What do you enjoy most?
• Who are you personally and how does that affect your business?
• And, most importantly, how can you use it to your advantage?

Easy. Quit trying to attract the masses, and work on defining your professional and personal goals. Narrow your market. Yes NARROW it.

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