Category Archives: real estate

Topics, resources, tips, tricks and advice for real estate agents, Realtors, brokers and small business owners in industries related to real estate.

Keyword Tools and Tips for Real Estate Websites

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You have learned about the importance of metatags and contextual keywords and are now ready to select a handful of your own. Would you like some help with the project?

I’ve assembled a list of resources to help you keyword your website by first researching keyword popularity. Since most tools only evaluate the popularity on a single search engine, you are going to need several to get a well balanced picture.

You should also remember that your content will drive traffic. If you offer helpful, entertaining and well-written information that your niche market seeks, you will gain readership. Adding keywords and keyword phrases will get you in the search results, but may not secure visitor loyalty. You need a sticky site that gives good information.

Now, back to the keyword portion of this equation… Continue reading →

Improving SEO on WordPress Websites For Real Estate Agents

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It’s been awhile since I’ve really “dug in” where SEO is concerned. Basically, I’ve been working under the assumption (a fairly good one, IMHO and in my humble experience online) that if you build good content, organize it well and use common sense when titling your articles, posts and web pages — that the readers will come.

For my own sites, and my client sites, it’s worked like a charm.

To be fair, I have spent a great deal of time studying SEO in the past and still try to keep abreast of any big changes. But mostly, I’ve determined that avoiding the “tricks” and the “blackhat” methods — and relying on offering a site of useful information and making it easy to find and access that information is the best long-term SEO approach. (I do keep an eye on well-crafted metas and always have an eye on local search.) Continue reading →

Real Estate Success: More About People Than Sales

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Brian Brady, over on BloodHoundBlog.com urged Realtors to stop selling houses in a blog post this weekend. Amen, I say! The alternative? Build memories, of course! He says:

“Neighborhoods don’t have character, they have Characters. Weave these Characters into the stories you tell when you talk about your market. Characters are what entice us. They make the memories your customer’s children will cherish .

Connect the sights, sounds, and smells of the present with a story from your market and you will have inspired the reticent homebuyer’s imagination. Characters call out and beg the buyer to join them in the comedy of life, unfolding on the stage (your market), from a seat in the front row (the house).”

Combining an obvious dedication to service and the decision to place clients before profit, while adding a pinch of nostalgia, Brian cooks up a winning recipe!

And the reward for the Realtor? IMHO… A booming business, happy clients, great referrals and the joy of knowing that what he/she does for a living really matters.

Multi-Touch Surface Technology for Real Estate

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The technology playing field just expanded. A new multi-touch technology, incorporated into Microsoft’s Surface product, is due out before the end of the year. It’s being marketed as a corporate tool for restaurants, cell phone distributors, casinos and hotels on the Microsoft site.

As usual, when I see a great new tech tool, I begin to envision how (and if) it will be of benefit to the Real Estate Industry. In this particular case, I see a brave new world opening up for brokerages that lay down the $5,000 – $10,000 required to buy it. Rather than spell it all out, I’d like to create a scenario for you… on how YOUR office might function using this type of technology…

(Disclaimer: I’m NOT a Microsoft advocate. In fact, I’ve been decidedly ANTI-Microsoft for some time (since Vista) and blog about that fact regularly. Despite this, I’m truly impressed with this new product. It’s remarkable.)

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