At the end of last year, I blogged about the buying power of women in the real estate arena over on ActiveRain. Now, having just made a move from the country (where I own a farm) to the city (where I’m begrudgingly renting for the next 18-24 months), I’m even more firm in my conviction that women do the lion’s share of decision making in families. *I’m exhaused!*
Today, I get a couple emails in from a client with an emphasis on the buying power and the decision-making role of single and married females alike. One is from Inman News and the other is from the New York Times (I apologize if a registration is required to read it):
The visual aspects of online marketing are growing as quickly as video streams and video podcasts. One of the coolest incarnations of this in a retail format is a visual “comparative” search engine. Surprisingly enough… I used it to search for that perfect bag.