I’ll be appearing on a blogging panel for the Bluegrass Chapter of the Public Relations Society of America tomorrow — Yay!
But, there’s no way I can share all the resources new and intermediate bloggers will need in the short amount of time we will have. So… I’m sharing some of this information on my WickedBlog today to help all those bloggers and any would-be-bloggers in my wicked readership!
Are Websites and Blogs Dead?
I had someone tell me recently that social media has replaced having a website and that blogs are no longer important. I call BS on that one. Why? Because blogs and websites are the anchors to which the lofty, popular, social media balloons are attached. Without that foundation, they would just float away.
Social media is also a platform of immediacy — and can have amazing results (think of viral posts!) but like the helium that keeps any balloon afloat, it dissipates. Social media deflates quickly and is soon forgotten. The good stuff gets lost in the graveyard of ancient feeds. If you don’t stay active in social media, constantly releasing new balloons, you will get buried there. Only fresh content survives — and only briefly. Continue reading