About a month ago, Google quietly released Hummingbird – a change to the Google search algorithm. Unlike the Panda and Penguin Updates (which only tweaked the existing structure), Hummingbird represents a change to the entire structure of Google’s search engine. The last big change was back in 2010 with the Caffeine release and that was primarily for “a new web indexing system” according to Google’s blog, and was not a variation in the way the search itself performs. Hummingbird IS. Continue reading
Steve was featured in the Business and Technology section of the Danville Advocate Messenger on July 2nd. It was a great article overall!
Of course I was listed as being “from” Casey County, while he was listed as being a native of Danville, Kentucky — born and bred.
Yes, I now live in Casey County, Kentucky on my little farm in my little cabin, but that was by choice, not by birth. Since I graduated from Danville High School too, and was also born in the local hospital (Ephraim McDowell), the same as Steve — he gave me crap about being a foreigner. Oh well. At least it amuses him.
The article did a great job of articulating our individual work: His work with computer repair services in Central Kentucky and my work developing web content and my copywriting services for clients nationwide. It also covered our mutual work in custom website development and Internet marketing/SEO services which is available to individuals and businesses in our local, central Kentucky region as well as our collaborative work with businesses on each coast and scattered in all states and areas in between.
Thank you, Stephanie Mojica. You did a great job!
On June 18, 2013, I joined my partner Steve Knight as he opened DanvilleComputerDoc.com on Third Street in my hometown of Danville, Kentucky.
Geek Stuff: His, Mine, and Ours
So, WickedBlog has been a little quiet over the past month as we made the decision to find, secure, furnish, and equip this brick and mortar office space. After years of being mobile and using only a home office, I’ll now be doing some of my work in a traditional office setting with Steve.(Talk about a change of pace!)
Steve has been working on computer hardware, programming, and running home and small business networks for over 30 years. He’s been doing professional videography since 2004 and uses those skills to help clients provide streaming video and live event feeds for their online audiences.
As my regular readers probably already know, I’ve been a tech-enamored independent small business marketing consultant and web content writer since 1999. My business, WickedWriter.com began in Dunnville, Kentucky (Casey County) and has served clients in 28 states across the United States and international clients in Asia, Canada, Spain, Bermuda, and the UK. Continue reading
I had an interesting comment awaiting my approval here on WickedBlog this morning. Someone from the Danville School System (in, what I can only assume is an attempt to counter the bad publicity from a photo and short blog I posted wayyyyy back in 2006 on the Toliver Elementary School) added a comment on that very blog post.
The original post used a photo of the school’s marquee with two misspelled words on it. I posted it because having that displayed at my old elementary school distressed me. I often blog about things that distress me — especially when it has to do with the education system.
Good Comment Content… However…
The new comment gave great PR for a recent academic achievement for the school, and I approved the comment. I know what the school representative was hoping to accomplish, unfortunately, that’s not the way SEO works. Continue reading
I have a problem. I think it may be a disease. It might even be terminal. I look at everything around me with my “Marketing Glasses” on. No matter where I am or what I’m doing… I see ways things could be done better, made easier and more profitable.
I look at poor customer service in a restaurant and have the urge to talk to the manager about it. (I don’t do it, but the urge is there). I will express my dismay if asked, but I refrain from giving “how-to” advice to fix it… and it’s a real effort on my part.
I know that unrequested advice is not appreciated. It’s obnoxious… but still it dances around on the tip of my tongue.
I have been working weekends with some video companies (my boyfriend is an artist with the camera — of the still and motion types ), so I’ve had this opportunity to learn some new skills while hanging out with him on the weekends and taking some weekend trips). Most of the time I really enjoy the trips. I enjoy doing something so very different from what I do all day long in my own office… but sometimes I make myself nuts.
While on these trips, what do I do? I look at the fact that each member of the crew isn’t wearing shirts emblazoned with the company name. I stress over the missed opportunities to promote the company in question. I re-organize the sales booths in my head. I listen to the way the sales staff answers inquiries and addresses problems. I make a check list of the missed opportunities that could be realized with just a few dollars in marketing materials or a few minutes coaching the sales staff.
I literally wring my hands and complain to my dear, patient boyfriend about how this and that could be improved with little effort. I bemoan the loss of potential income due to a lack of attention to tiny details.
He laughs and hugs me and tells me to let go, that it’s not MY business and they aren’t MY clients. I apologize and tell him that I can’t help it and he smiles and tells me that he knows, and he wouldn’t want me to be any other way. He says it convincingly enough that I believe him.
I think it’s hopeless. Sure, I’m a writer. I do content. Marketing was never intended to be anything but a secondary endeavor for me and my business…
But after working with small business owners and entrepreneurs for so many years, guiding their efforts to ensure that the money and the effort they put into the business pay off… I seem to be stuck looking at everything that way. I even do this when I go into stores. I do it when I look at ads. I do it everywhere I go. I talk business at social events, brainstorm with relatives at family reunions, offer advice when the conversation turns toward someone’s latest business idea when I’m out with friends.
Is this a common thing for people in the business? Are there any other consultants out there that can’t “turn it off” during down time? If there’s an “off” switch, I sure would love to find it!