A Kentucky writer’s musings . . .
while actively pursuing a perfect balance between cutting edge mobile technology and voluntary simplicity
Entries in the ' Marketing ' category
Written November 11, 2007 in Marketing
I was asked (by colleague and nature writer JJ Murphy) this weekend if a blog chain was good for marketing. She asked me several questions:
1. What is the marketing value, if any in a blog chain?
2. Does it make sense to reply back to a comment on your site?
3. Is there a marketing advantage to [...]
Simplicity is the key to effective communication. When you give someone your business card, you want them to remember your name, what you do and be able to contact you (or recommend you to someone else). You also hope that your meeting (in person or virtual) is a memorable one.
If you have a business website [...]
At the end of last year, I blogged about the buying power of women in the real estate arena over on ActiveRain. Now, having just made a move from the country (where I own a farm) to the city (where I’m begrudgingly renting for the next 18-24 months), I’m even more firm in my conviction [...]
A recent pearl in the www — a website promoting an author’s book that is so low-tech, but so original and so cool that I don’t care that it breaks all the “rules” for websites.
Visit a book website that you won’t soon forget — using what’s available in the kitchen, a dry erase marker and [...]
The “new” media approach to self-publishing multimedia on the web is doing more in the political arena of late. This one, highly questionable presentation IMHO, has struck a cord on the web by using sex to sell the candidate. It’s produced by BarelyPolitical.com and is cute, albeit bothersome.
http://www.youtube.com/v/wKsoXHYICqU
And you thought Apple’s iPod had great fan-created [...]
Recently, Forbes released an article about a company offering “reputation defense” on Google, the world’s most popular search engine.
By carefully promoting positive PR on Google via SEO techniques to minimize the impact of negative Internet blogs, reviews and articles, this company accentuates the positive (to quote a favorite Disney song.) Is this the latest business [...]
Not everyone is a bag lady at heart — but (as most of you know) I love “go bags” and boxes and containers — especially those made of wood and leather. With that said, maybe this “write up” pulled a little harder at my desire to purchase than it should…
The visual aspects of online marketing are growing as quickly as video streams and video podcasts. One of the coolest incarnations of this in a retail format is a visual “comparative” search engine. Surprisingly enough… I used it to search for that perfect bag.
I burned a good two hours of precious sleep time, but found that the set up was easy to use, enjoyable and quite comprehensive (I saw bags from several different angles, including the inside dividers, pockets and organizational highlights).
Now, I’m not a person who usually enjoys shopping… so the fact that this kept me happy while looking for that danged elusive bag, is really saying something. You should take a peek yourself… (Pssst…they sell more than just bags)…
Written November 2, 2006 in Home Office Entrepreneur, Marketing, Real Estate, Writing
I got an email today from a fellow writer who asked if she should offer project rates or standard hourly rates for her copywriting services. Some of her potential clients had been advised by a real estate coach to always get per-project rates. She asked for my advice.
For anyone who plans to hire a writer, you may want to consider the following, before signing on the dotted line:
Google’s most recent update, dubbed “Big Daddy” has left the folks over at SearchEngineWatch.com complaining and comparing horror stories. And they are not alone…
I’ve had so many hits lately on searches for “Superbowl Adds” that hit this site since my blog on the local MSN video search entitled “Wanna Watch the Superbowl XL from the Sky?? Local Live Adds Detroit to the City List” went live. Since it’s so easy to hit that “d” twice on a keyboard, I decided to help those visitors looking for Superbowl ads. Here’s where you can view them online or… on your iPod (of course!)…
Written February 9, 2006 in Home Office Entrepreneur, Journal, Marketing, Real Estate
Now normally, around this time of year, I get the urge to update my look. But, it’s usually an update of my website’s appearance. Something new added, a new touch, something to make things work a bit better or look a little more attractive.
But this year, it’s a bit more personal…
I’ve been watching with some interest lately as the podcasting phenomenon has entered into the mainstream.
During my research I’ve found some excellent examples of the use of podcasting and, more interesting to me personally, the use of video podcasting.
For instance…
As a Foxfire convert, I only open IE when I must — and I usually begrudge any website that requires me to change from Firefox to IE.
With that said, I’ve also missed the opportunity to see the alt tags with a mouse "rollover" on websites using Firefox. To see the alt tags on most sites when using my FireFox browser, I have to right click on an image and select "properties" to see the alt tag text.
But, today, I tripped across a design approach that will fix this problem.
Ok, picture the scene… I’m working with a client, helping her to develop her webpage and we are talking about her blog.
I’ve encouraged her to offer an RSS feed and we are discussing the way to advertise that fact on the web.
I think a casual approach might be best, given her business model. I think that something off-hand like "Get" or "Grab" may be the right term… until I type it in my notes…
My son called me today to show me a demonstration of “Google bombing” that he knew I’d enjoy.
If you would like to have your own fun (and especially if you aren’t a fan of our current President) you should go to Google and…
I accepted a new client last week. He asked me for help with his marketing approach. He was disappointed in his return on a recent direct mail campaign and needed a bit of direction on this and and other marketing issues and projects.
He had done several things right:
1.) He had his assistant hand-address the envelopes.
2.) He had her attach REAL stamps to each envelope.
3.) He had included a small, unique give-away item in each envelope.
4.) He hand-signed each letter.
After sending out several hundred letters over the course of three weeks, not a single response was logged. So he called me…
As many of my regular readers know, privacy is a big issue for me. As such, I wanted to send you a bit of info about the RFID chips and cards that are quickly being adopted as a "marketing" technique and as an "inventory" technique. Currently touted as an "improved bar code" these little gems aren’t at all like bar codes. They aren’t the same for every identical item as barcodes are, and they transmit (electromagnetically) information about themselves, and YOU, also unlike traditional barcodes. To learn a bit more about these invasive things…
I’ve been watching the trends online lately, the sites that are, conceptually, "hot" and those that are getting hotter, and why.
It’s pretty easy to discern — people want to make the digital world their own. If they can customize their own experience online and off with the newest technology gizmos and gadgets, they are happy.
More women under the age of 45 have college degrees than men, according to a new report by The Media Audit (International Demographic, Inc.).
The trend has been growing rapidly, and the figures show how quickly the less educated gender of a few decades ago has become the more educated gender of today. There is an even bigger margin between the genders in minority groups, according to the report.
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