Low Cost Real Estate Promotion: Where Can I Advertise?
With the market like it is right now, you may want to take the time to build up marketing impact when the daily work of real estate isn’t all-consuming. Are you interested in finding new ways to advertise your listing online to improve that home’s chance of selling, while boosting your own visibility?
Featured Listings
Here’s a list of a few of the best online resources for advertising yourself… er… I mean your listing. Be sure that you have your listing FEATURED on your own home page. By doing this, any incoming links “for more information” will lead to the index page of your website. So, even if the home sells, you still have a link that’s live and is helping you. And when you sell a home, you will have other “featured” homes listed for the incoming traffic to review.
Landing Pages
You may want to add a landing page that gathers the “from” URL and customizes your website to say, “If you were seeking the featured home from Craig’s List, it’s already sold… but we have these great homes still available! And then list the home you do have featured in a thumbnail format so they can click for more information.
Localized Online Classifieds
Most popular websites for free (or extremely low cost) real estate classified ads today:
http://www.kijiji.com
http://www.craigslist.com/
http://www.backpage.com
http://www.tenant.com/
http://www.nfafn.org/
http://www.usfreeads.com/
http://www.freeclassifiedads.com/
http://listsomething.com/
http://www.nocostclassifieds.com/
http://www.postlets.com/
http://www.facebook.com (Free “MarketPlace” ads)
http://www.trulia.com/
http://base.google.com/
http://www.oodle.com/
http://www.local.com/
http://www.propsmart.com/
http://www.vast.com/
http://byownermls.com/
http://www.livedeal.com
Many of these websites have an expiration day- so don’t forget to renew!
(photo by mconnors of morguefile.com)
does marketing help if you are trying to sell something no wants to buy?
delicious monsters - December 17, 2008 7:27 am
Well, lets see…
You can create a demand for just about anything with the appropriate marketing. After all, I can remember a time when people paid good money for “pet rocks.” (I can even remember WANTING one, if that tells you anything.)
Do I recommend creating a market for something like that? Not really. But if you have something of value (real or perceived) to sell, having the right marketing will help you reach the right buyer.
Personally, I believe marketing should be more informative than overtly promotional. My own definition of marketing is to develop a recognizable brand and to eloquently communicate the benefits of the product in a forum most likely to be populated by those who will need or want the product.
Hope that helps.
Angela Parker - December 17, 2008 9:31 am