I read a recent breakdown of changes in the iPhone done by TheSimpleWebSolution.com by comparing the keynote speech images with the most recent Apple television ads.
Two completely unrelated thoughts cropped up as I read this…
If you have a website, you need a custom 404 page.
Why?
People don’t like to feel stupid and they avoid situations that make them feel that way. They don’t like to be frustrated and ditto on the avoidance there. You don’t want YOUR site to be the cause of these feelings, do you? Continue reading
I’ve collected a few great resources for the entrepreneur, solopreneur, or small business owner below and hope that others will add to the list any great resources I’ve failed to mention. Continue reading
At the end of last year, I blogged about the buying power of women in the real estate arena over on ActiveRain. Now, having just made a move from the country (where I own a farm) to the city (where I’m begrudgingly renting for the next 18-24 months), I’m even more firm in my conviction that women do the lion’s share of decision making in families. *I’m exhaused!*
Today, I get a couple emails in from a client with an emphasis on the buying power and the decision-making role of single and married females alike. One is from Inman News and the other is from the New York Times (I apologize if a registration is required to read it):
You have learned about the importance of metatags and contextual keywords and are now ready to select a handful of your own. Would you like some help with the project?
I’ve assembled a list of resources to help you keyword your website by first researching keyword popularity. Since most tools only evaluate the popularity on a single search engine, you are going to need several to get a well balanced picture.
You should also remember that your content will drive traffic. If you offer helpful, entertaining and well-written information that your niche market seeks, you will gain readership. Adding keywords and keyword phrases will get you in the search results, but may not secure visitor loyalty. You need a sticky site that gives good information.
Now, back to the keyword portion of this equation… Continue reading