At the end of last year, I blogged about the buying power of women in the real estate arena over on ActiveRain. Now, having just made a move from the country (where I own a farm) to the city (where I’m begrudgingly renting for the next 18-24 months), I’m even more firm in my conviction that women do the lion’s share of decision making in families. *I’m exhaused!*

Today, I get a couple emails in from a client with an emphasis on the buying power and the decision-making role of single and married females alike. One is from Inman News and the other is from the New York Times (I apologize if a registration is required to read it):

• Single women: today’s prime real estate niche (how to target Gen X, Gen Y buyers)
• A Woman’s Market Is in the Second Home

I have a client who is targeting the young, well-off, female demographic and I think it’s a great niche for her! I’ve forwarded these articles to her, and I wanted to share them with my readers here. (Now…if you don’t have a niche… GO GET ONE!)

(Note: Image taken from stock.xchng courtesy of photographer jynmeyer)

Related posts

• WordPress for Real Estate Agents: Blogging and More! (0)
• Video PodCasting (VidCasting) for Real Estate - The Next Big Thing? (0)
• The "Write" Way To Referrals And Return Business for Real Estate Agents (0)
• Snazzy Snail Mail: Direct Marketing Tips for Real Estate Agents and Small Business Owners (0)
• Simplify Your Life and Improve Your Real Estate Marketing Materials — Use ONE Phone Number — Yep Just ONE. (0)