Recently, Forbes released an article about a company offering “reputation defense” on Google, the world’s most popular search engine.

By carefully promoting positive PR on Google via SEO techniques to minimize the impact of negative Internet blogs, reviews and articles, this company accentuates the positive (to quote a favorite Disney song.) Is this the latest business model? Protection from online publication (Google-Bombing-style) and negative pieces on the first page of Google? Hmmmm.

I’ll bet that Bush’s PR guy would have been happy to pay the $10K price tag for this service last year. (The company, Reputation Defender, also offers reputation monitoring services for a much more reasonable monthly rate.)

It continues to be a brave new world (tomorrow) for service businesses that we don’t even know that we need (today) resulting from the impact of online activity (yesterday).