I’m All Trademarked and Stuff!

I just got the official paperwork today…

My WickedWordCraft.com tagline (Writing and Marketing Magic) is now OFFICIALLY a registered trademark!

Wicked WordCraft has been registered for several years, and back then, few people wanted to be “Wicked’ and you didn’t hear the term thrown around quite so often. There wasn’t “wicked weather” on the evening news or “wicked bargains” at your neighborhood store. The whole use of “wicked” as good concept was a trailblazer… way back then.

Continue reading

Starting a Small Business on a Shoestring Budget

When you are just beginning as a virtual assistant or an online service provider, one of the biggest “stoppers” is the money. You think that running your own business means you will have low overhead. You think the computer you currently have can be “tuned up” without expense to manage a full business load. You think the software you have will probably be enough. You are probably wrong.

However, there are a number of online resources, shareware and open source solutions which can make starting your business less expensive — and give you the opportunity to start providing services before investing hundreds of dollars in software considerations. And, some of the options continue to be viable long after you have hit the “big time” and are a career service provider. For instance…

  • FileZilla – an open source FTP client that makes uploading and downloading those huge files so much easier. It’s a slim little program that doesn’t “bloat” your system (and it’s a program I still install on every one of my machines!)
  • OpenOffice – this open source software package makes it easy to get rolling without the investment of hundreds of dollars on Microsoft (or similar) products. It’s free. It’s good. It’s constantly improving and it’s compatible with most well-known and often used program formats. It has been widely adopted by government offices, educational organizations and is finding fans in teh corporate world. The main “hole” I see in this suite is a desktop publishing alternative.
  • Google Mail – Get a good, free email account with lots of storage. You can set this to be your default email account (so it automatically opens whenever you hit an email link), and, you can brand it with your business name — if your name is not already taken. (While you are at it, you may want to look into using Google Calendar and Google Notebook and Google Docs.)
  • GoDaddy Domains – Not a freebie, but it is a quick, easy and inexpensive way to brand your business from the beginning.

There are some other things you may want to consider as you get started to save you money and get you online quicker. For instance, you may want to consider launching a blog before you launch a full-featured website. Blogs are easier to set up and get you noticed in the search engines quicker than a traditional website. They are also extremely affordable.

A business blogsite may not be the solution you want long-term, but it may be exactly what you need when you are starting out. (Even if you get a full-fledged site later, keep a blog going to help boost your business). Note: Do be sure to use your own URL.

As you get started, be sure you have a basic idea of your business goal. You may not want to have a formal business plan, but you should at least have a detailed outline to use as a blueprint. Without this, you will spend much of your time revisiting decisions you have already made and chasing inevitable tangents.

Starting a business opens up a whole new world — and effective pre-launch planning, efficient organization, watching the cost considerations will help ensure your success.

Sims Launches New Mobile Friendly Line of Games

EA Games has just announced a new mobile-friendly game, based on the famous Sims2 model. The company has announced three games, marketed under the umbrella of Sims Life Stories.

The first one is called Life Stories, is due out in February. The second, Life Stories Pets is due out this summer. The third is the one I most anticipate (probably because I’m such a huge “Lost” fan) called Castaway Stories.

But what do I look forward to most with this new offering?…
The fact that it will play in a window!!! So I can do other things while my Sims are living their lives. For those not currently Sims2 fans… you probably can’t understand the importance of this. For those who are… ISN’T THAT COOL?!?!

Continue reading

Media Reform, Net Neutrality, and YOU

I have a few ideas for your consideration:

  • What would you say if, suddenly, you could no longer access the sites you like to visit? What if you were automatically redirected to a “similar” site without your knowledge or permission?
  • What if your own site was no longer visible on the web or if it took MUCH longer to load your site than to load others?
  • What if every search query typed in for real estate your area came back with a single franchise — the competition’s and you had no way to change that because they had an exclusive agreement with the ISP/Host/Search Engine providers in your area?

Sound impossible? It’s not….I’ve just returned from Memphis, the host city for the 3rd National Conference on Media Reform. I must say that about 17 years ago, I would have attended this (and probably the two prior conferences) from a completely different perspective — one of a journalist.

This year, I attended for one reason only — I wanted to learn more about the organizations and the individuals dedicated to helping insure that everyone who wants to define, pipeline, shunt and stifle the Internet is stopped. I went with one issue “Keep your grubby paws off my Internet!”

Continue reading

Just a Few Thoughts About Life In America

Ok, I’ve been doing alot of thinking lately…

The conference planted a few new seeds, but mostly it fertilized the seeds already planted in my mind. And the vines are becoming dark and twisted. I’m getting mad… mad as hell, to use an overused (but extremely accurate) phrase…

I recently commented about working harder to make less. And I’ve done even more thinking about that now. I’ve determined the following:

  • I work harder to make less (which means I spend less time with my family to give over more money in taxes to my government)
  • My food supply is not a quality food supply (and quality food supply is not readily available, although that is improving — if you have the money to pay for organic foods and the time to search out and use local growers)
  • The quality of my children’s education is abhorrent (this isn’t improving and I have little hope that it will)

So, I’m wondering if I wouldn’t be better off if I worked half as many hours, brought my children home and spent the other “half” of my time educating them. I wonder if teaching them to put food back, raise a garden and cook from scratch wouldn’t be a better use of my time and energy — and a better preparation for them. At the very least, I’d get to spend more time with my family. Quality time, working together, learning together, playing together.

I wonder if moving back to the farm is the answer. I’m wondering about alot of things and I’m trying to put it all together. And I’m redefining what I consider “poverty.” I talked with my father about this. We argued and “talked politics” for quite some time. Sometimes we agree, sometimes we violently disagree. Today, we did a little of both.

Continue reading