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Monthly Archives: February 2005
Sense-ual Marketing
A recent book by branding guru Martin Lindstrom discusses how involving all of the senses improves marketing outcomes.
Aptly named ‘Brand Sense’ it discusses branding results as measured by the Millward Brown research institute during an 18-month study across 13 countries.
I find it interesting that the next ‘frontier’ in branding and marketing, the next ‘cutting edge’ delves into what can’t be done on the Internet (yet)…
Mobility and Security
Well the mobile masses are quickly discovering that security is even more vital when your files are stored on tiny devices that are easily misplaced, lost or stolen.
And the corporate types are discovering that their personal/company use of flashdrives and PDAs that are left without strong encryption is being discouraged, even forbidden.
And now… there’s even a mobile-specific virus that’s heating up the media… introducing Cabir — the first infection designed for your phone!
Can life get any better than this?… and what are your options?…
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Added a Google Search to Wicked
I played with my index page last night, to add a site search, and finally found a way to use the Halloween Google graphic from this year. I’d saved it because it was so perfect for Wicked’s "witchy theme"… Continue reading
Get ThunderBird and FireFox Already!
I’m not really into promoting software of one type over another — at least not publicly, but today I make an exception. It seems like an exceptional sort of day�
I�m not going to rant about MS or IE. Instead, I�m going to be more positive and proactive and tell you why you should consider the (in my humble opinion) best alternatives to MS IE and Outlook.
Now, I�m never shy about my advice in person� when clients ask what software they should use, for a particular application, I always offer my opinions and my experiences — the good, the bad and the ugly… from an e-mail and contact management handler to a graphics program and an HTML coding tool.
With that said, I feel compelled to tell you that since I went to Firefox instead of IE and since I adopted ThunderBird instead of Outlook, my issues with security have greatly diminished. And I’m a security gal…
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Podcasting, "video blogging" and the Newest Rages in Communication
You know, some people don’t understand blogging. Others don’t understand it until they get "hooked" by reading some� or in one of the most modern incarnations� listening to some.
But, in my humble opinion, way too many people in our society watch "created" reality TV. Not the real stuff, but the Hollywood version. That annoys me (as I’ve mentioned a couple times before). People are most fascinated with other people � and their personal details. It�s a fact. So, if you want the �real deal� — why expect Hollywood to produce it?
Devour your �reality� raw � like vegetables, it�s better un-processed.
Now, the blogging approach to reality TV has taken off… and it’s affectionately known as "Pod Casting" because it’s reality radio you download and take with you on your IPOD… Continue reading
