According to a recently released study by the Pew Internet and American Life Project (www.pewinternet.org) search engines are popular, but ads and paid results are confusing for most searchers…According to the report (available on the site in PDF format), 92% of those individuals polled felt confident about their ability to effectively use the search engines with over half saying they are “very confident” in their skills.
The study compares the Internet to television, stating that although most consumers can tell the difference between regular programming and infomercials — and they can tell the difference between reported stories and ads in traditional print media, that just over a third could differentiate between paid listings and the “organic” listings in search engines.
So, as much as I work with Internet marketing and as much as I watch the trends as they constantly change and remain in flux… Continue reading