"Joe Search Engine User" is Naive, says report

According to a recently released study by the Pew Internet and American Life Project (www.pewinternet.org) search engines are popular, but ads and paid results are confusing for most searchers…According to the report (available on the site in PDF format), 92% of those individuals polled felt confident about their ability to effectively use the search engines with over half saying they are “very confident” in their skills.

The study compares the Internet to television, stating that although most consumers can tell the difference between regular programming and infomercials — and they can tell the difference between reported stories and ads in traditional print media, that just over a third could differentiate between paid listings and the “organic” listings in search engines.

So, as much as I work with Internet marketing and as much as I watch the trends as they constantly change and remain in flux… Continue reading

Should Blogs be Governed?

While sitting in a parking lot, awaiting my husband today, I went on the web on my Treo to do something I love, but seldom find the time to do lately – I perused the techie headlines. An AP Wire article caught my eye. Apparently, there is some controversy about whether or not blogs and bloggers should have to adhere to a “code of ethics” online. Continue reading

Who owns my rights?

Controversy over the right to use and distribute freelance content by others is becoming more interesting and more convoluted by the day. According to a recent article in the January-February 2005 issue of Information Highways magazine, the courts in Canada are making huge strides to protect the copyrights of freelancers.

On the flip side, according to the editor of that publication, a recent change in the standard freelance contract overcomes those rights. I find it interesting that freelancers are being asked (at least by this one company) to turn over their rights in such an all-encompassing way…I’m a writer, and I understand that especially when we first begin writing, that we are willing to nearly sell our souls for those first few bylines. But, even with that said, I find the language of the contract quoted to be a bit overboard.

According to the article, that particular company’s contract says the following:

Freelancer hereby irrevocably grants and assigns to CanWest all rights of every kind in and to the Content (including copyright), and agrees that CanWEst shall have the right to exclusively use and exploit the Content in any manner and in any and all media, whether now known or hereafter devised, throughout the universe, in perpetuity.

My goodness – throughout the UNIVERSE? In Perpetuity? Use and Exploit? Any and all media?

Hmm. It makes one wonder if the value of writers has finally been noted by those purchasing that content – even if it’s only noted when there is a problem.

It’s interesting to me that Earth is no longer vast enough. And a defined measure of years is not long enough. Now rights must be across the Universe and the duration is now Forever!

I do hope that most freelancers will spend as much care reading their contracts before signing as they do editing their writing before submitting!

New Computer for a New Year

A new year is a great time to rework your computer system, or configure a new one. If you are a long-time Windows user, you know that the wear and tear of virtual work means that your system takes a beating. If you just purchased a new tax deduction, errr… computer system… then you should take this opportunity to tweak it for the type of work you do and the way you work.

That said, let’s give your system a tune-up!

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