Riding the wave of the wireless web may be the latest marketing fad… but many indicators say it’s here to stay. The world is becoming more mobile, and so is the Internet. By the end of this year, according to recent projections, more people will be accessing the web from mobile devices than from computers.
This means the way the web is used and the way it is built is also changing. RSS feeds, blogs, WAP sites and mobile web communities are growing daily. The members of these communities include those building wireless-friendly sites and posting wireless accessible information.
And, like the traditional web, more people are using it than building it. According to Wireless Ink co-founder, Dave Harper, his www.winksite.com mobile web community has grown by 5000 since October of last year, and the “page view” count — the number of pages viewed by others using the sites in this community – is astounding.
Wireless aficionados are viewing 10-13 million pages on these 5000 winksites – PER MONTH! And this is only one of a growing number of mobile/wireless web communities.
Mobile phone usage is expanding. Currently the highest saturation, according to the Mobile Media Monitor report released on August 23, 2004, 128 million adults in the US now use a mobile phone and the highest saturation for usage is in the 35-49 year age group and in the $75K+ per year income range.
In the UK, a younger group is leading the growth curve in usage, but overall there has been a 13% growth in the last nine months, according to statistics released August 31, 2004.
The use of other mobile web enabled devices, such as PDAs, pocket computers, and devices not yet developed will continue to expand the demand for this information available “on the fly.”
If you haven’t considered a mobile website for your business, you should. “Grass roots” individualists may have built this specialized community of the web for personal and social use, but the corporate world has discovered the benefits of having a presence in this “little” corner of the Web. Right now, competition for those millions of page views is fairly light. That won’t last.
So, go forth and build a mobile site! It requires a different approach than a traditional site, but the benefits of creating a mobile web presence and branding your services to this market are worth the extra effort.
After all, who would be more likely to need someone who delivers services virtually than a client depending on mobile services?
© Copyright 2004 by Angela Allen Parker of WickedWordCraft.com. This article first appeared in the October 2004 issue of the IVAACast – official newsletter of the International Virtual Assistants Association.