Guns (out of the holster) secured survival in the Wild West – the phone holstered on your hip may secure success on the mobile technology frontier —here’s how.

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It’s fall in my little corner of the world. Undeniably. The leaves are covering my mile-long drive and with each one that dries and falls, I feel the end of 2003 approach. I’m not sure why things move so fast anymore – I’m not even used to writing “2003” in my checkbook. I do fine in letters, in my business dealings. I seem to remember the date there, but on a personal level like my checkbook – I don’t do as well. The other day, I started the date “199_” and had to scratch it out and face the fact that I’ve now become old enough to forget the current decade. How sad. (more…)

So you want to know the answer to the classic question “What do I put on my business card?”

Take a quick trip into the psyche of your target audience and use the information you find there to create an effective marketing piece — on a canvas as small as the palm of your next client’s hand.

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